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What Makes Louis Vuitton The World's Most Valuable Luxury Brand?
- 1st Oct 2021
Louis Vuitton is the world's most valuable luxury brand and is a division of LVMH. Its products include leather goods, handbags, trunks, shoes, watches, jewelry and accessories. Most of these are adorned with the LV monogram. It is one of the most profitable brands in the world with profit margins north of 30%.
Louis Vuitton launched its first perfume in 70 years during 2016, and LVMH built a state-of-the-art fragrance factory to develop the perfumes. Actress Emma Stone was the star of Louis Vuitton’s first fragrance film. The brand added men's fragrances last year. Maison Louis Vuitton launched a new Paris flagship store in 2017, and the brand celebrates its 165th anniversary this year. Actresses Léa Seydoux and Alicia Vikander continue to serve as brand ambassadors for Louis Vuitton.