The Golden Era by Bugatti is an Exceptional Example of Craftsmanship at its Finest

  • 13th Aug 2023
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The Golden Era by Bugatti is an Exceptional Example of Craftsmanship at its Finest

The 'Golden Era' Bugatti Chiron Super Sport is the peak of innovative workmanship and cutting-edge design in the world of high-performance automobiles. Someone who really values the heritage of the Bugatti brand and the intricacy of the W16 engine came up with this remarkable design.

After two years of intensive teamwork and unrestrained creativity, they have created an original piece of art that goes well beyond the realm of automobile technology and into the realm of pure art.

As a prime illustration of Bugatti's Sur Mesure service, the 'Golden Era' project shows how a customer's bold dreams may be knitted into the fabric of automotive innovation via a collaborative effort with the design team. This one-of-a-kind undertaking called for above-and-beyond levels of creativity and skill, and the resulting piece is quintessentially Bugatti.

Achim Anscheidt, formerly the director of design at Bugatti, reflects on his time leading this groundbreaking initiative: "Our clientele are very innovative, and we take great delight in helping them fulfil their ideas. However, projects of this magnitude are very rare, and 'Golden Era' is possibly the most difficult piece of personalised personalisation work that my team and I have performed.

The creative mind behind the 'Golden Era' initiative wanted to honour Bugatti's storied past and saw the release of the Chiron Super Sport as a watershed point in the automotive industry. With the help of Bugatti's design team, a concept was produced that perfectly captured the spirit of the brand's amazing journey through time and honoured its most recognisable and groundbreaking works. What happened? The incredible "Golden Age."

The creative mind behind the 'Golden Era' initiative wanted to honour Bugatti's storied past and saw the release of the Chiron Super Sport as a watershed point in the automotive industry. With the help of Bugatti's design team, a concept was produced that perfectly captured the spirit of the brand's amazing journey through time and honoured its most recognisable and groundbreaking works. What happened? The incredible "Golden Age."

Due to this forward-thinking customer's enthusiasm, a close working relationship was established with the Bugatti team in Molsheim, all under the watchful eye of Bugatti's trustworthy dealer partner in Greenwich, Connecticut. As the French term for "tailor-made," the Sur Mesure method illustrates Bugatti's commitment to producing one-of-a-kind pieces of art. Bugatti is known for its superior quality and the dedication it shows to its customers.

The hand-drawn artwork that covers the car's body is the showpiece of the 'Golden Era' initiative. There are 45 different drawings illustrating significant times in Bugatti's history; 26 of them are located on the passenger side and include early milestones like the Type 41 Royale and the Type 57 SC Atlantic. The narrative on the driver's side is thoroughly modern, tracing Bugatti's comeback from the year 1987 via 19 concepts that represent the resuscitation of the brand, with the iconic W16 engine serving as the centrepiece.

It took a lot of hard work and dedication to create this wonderful piece of art. Each concept was fine-tuned by the design team until the proportions, size, and detail were just right. The canvas of this masterpiece is a bespoke gold colour called 'Doré,' which is elegantly paired with a metallic gradient version of 'Nocturne Black.' The hand-drawn drawings were based on this exclusive colour palette, a process that demanded tenacity, innovation, and an unrelenting dedication to realism.

To ensure accuracy, Achim Anscheidt explains, "we decided to use pencils," or the same tools used for traditional drawing. The end product is a genuine coating that honours Bugatti's history.

There were challenges and triumphs in the making of this amalgam of art and engineering. The team's relentless dedication to perfecting the outside artwork's polish was on full display over the course of more than 400 hours. There was a similarly joyous air inside, with three Bugatti logos covering each door panel. This was a lovely nod to the car's illustrious history while also celebrating its modern achievements.


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Pradeep Dhuri

Pradeep Dhuri is a graphic designer, health enthusiast, video creator, and editor with a continuous desire to learn and develop. He is driven by an ambition to produce better things every day and to contribute to the world's betterment. He also utilises his talent for writing to explore fascinating ... read more


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