Lexus to Launch New 2021 IS Virtually With Augmented Reality Experience

  • 17th Jun 2020
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Lexus to Launch New 2021 IS Virtually With Augmented Reality Experience

Lexus launched their new immersive augmented reality app, ‘Lexus AR Play’ to virtually unveil their new 2021 IS. The immersive Lexus AR Play app will allow the users to explore every minute details of the car through their smart phones. This is Lexus’ first move towards virtual reality with their new AR app. With social distancing being the new ordinary over the globe, Lexus was propelled to build up the innovation to exhibit their exquisite new design and performance features.

The Lexus luxury car brand, which began its journey in 1989 with just two sedans is now known to be a luxury hybrid leader and a visionary brand who can anticipate the future for luxury car enthusiasts. Their main aim is to create a luxury experience for their customers through their exquisite design, impeccable technology, and amazing performance.

Through this app the users can preview the new 2021 IS in a very convincing way where users can stroll around the vehicle for very close 360-degree outside and inside perspectives of the vehicle, their main commitment is to pursue perfection.


Other than these:

• The users will be in the capacity to for all intents and purposes, drive the IS in an enlarged virtual reality like a remote-control vehicle. This will be made possible by engaging its gamification capacity.

• The users can virtually personalize the exterior design of the car with the help of eight customizable color offerings.

• The users can virtually open or close the doors and trunk.

• The users can Investigate the vehicle's structure, execution, performance, and safety highlights with significant level sound portrayal.

• The users can preview the technical features with 3D experience.

The Lexus AR Play app is now available and can be downloaded from App Store and Google Play.

The core value of Lexus is ‘genchi genbutsu’, which means ‘go and see’, it represents the best practice employed by the engineers to go on-sight to guarantee a genuine comprehension of a circumstance by encountering it firsthand.  This app can be denoted as the modern-day expression of this core value. Lexus is definitely an awesome luxury car that some of the most devoted car lovers covet to have.

As per Lisa Materazzo, Vice President- Marketing, Lexus,” Now our guests can experience the next best thing to genchi genbutsu with the new IS 350, seeing it for themselves in a way previously available, and long before the vehicles arrive in showrooms in late fall.”


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A luxury enthusiast who is presently pursuing Masters in Global Luxury Goods and Services Management from MIP Politecnico Di Milano and SP Jain School of Global Management. Shaurjyadeep is deeply influenced by the way Europeans perceive luxury. He is a  proud alumnus of Don Bosco School who hai... read more


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