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Aston Martin Sets Sights on India's Booming Luxury Landscape

  • 5th Oct 2023
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Aston Martin Sets Sights on India's Booming Luxury Landscape

New Delhi: The iconic British sports carmaker, Aston Martin, synonymous with the suave James Bond series, is gearing up to accelerate its footprint in India's burgeoning luxury car segment. With a global sale of approximately 6,400 cars last year, of which only a fraction found homes in India, the brand is keen on amplifying its retail presence and diversifying its model offerings in the subcontinent.

Gregory Adams, Aston Martin's Asia President, shared insights into the company's forward-looking strategy. "India's luxury market is on an upswing, driven by its increasing number of affluent individuals. Recognizing this potential, we're eager to introduce a broader range of vehicles, including our upcoming electric models," Adams remarked during the launch of the DB12 coupe, priced at a cool Rs 4.6 crore (ex-showroom Delhi).

Currently, with a singular showroom in Delhi, Aston Martin envisions a broader retail network, anticipating the surge of ultra-high-net-worth individuals in India. "Our observations reveal that Indian luxury car enthusiasts exhibit preferences akin to their counterparts in established global markets," added Adams. At present, the brand offers two distinct models to Indian consumers.

Brand Essence:Aston Martin, with its century-old legacy, epitomizes craftsmanship, innovation, and luxury. Its vehicles are more than just cars; they're a statement, a lifestyle. Each model reflects a commitment to precision, performance, and unparalleled elegance, resonating with individuals who seek exclusivity.

Luxury Car Market in India:India's luxury car market, though a small segment of the overall auto industry, has witnessed consistent growth. Factors such as increased disposable incomes, aspirational lifestyles, and a penchant for globally recognized brands have fueled this expansion. However, challenges like high import duties and rapidly changing regulatory environments pose hurdles. Brands like Aston Martin, with their global expertise and adaptability, are well-poised to navigate this dynamic landscape and cater to India's discerning luxury car aficionados.


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