VETEMENTS (from vêtements [vɛtmɑ͂], French for "dress") was begun in 2014 as a French apparel and footwear "plan collective" and brand established by Georgian style planner Demna Gvasalia and President Guram Gvasalia in 2014. The brand was planned by a group of their companions who had past involvement with Maison Margiela, Louis Vuitton, Balenciaga, Céline, and Antwerp's Regal Institute of Expressions. Supporting a more 'even minded' way to deal with style, Demna mirrors the 'practical nature' that he says is reflected in what the present youth wear. Working from a philosophical and methodological way to deal with his plans, Demna impelled Vetements to top notch status in only three short seasons. Vogue has expressed: "Part of the virtuoso of Demna Gvasalia's Vetements is its allotment and refinement of mass culture into facetious pieces of clothing." Extravagance sellers who stock the assortment incorporate SSENSE, Net-A-Watchman, Browns Style, and Matchesfashion. VETEMENTS first assortment was introduced a display during the AW14-15 season in Paris, France. The second assortment VETEMENTS' first show, was for the SS15 season, and was introduced at Espace Pierre Cardin in Paris, France. The third assortment, AW15-16 was indicated again during Paris Design Week, was appeared at Le Dépot, a sex club in Paris. The SS16 show occurred on October 1, 2015 at Le Président Eatery in the Belleville neighborhood in Paris, France. The AW16-17 show occurred at the American House of prayer of Paris on Paris' popular road George V. 

For the SS17 season, VETEMENTS were welcome to show on the primary night of Paris High fashion Style Week, during store hours at the celebrated French retail establishment, Galeries Lafayette underneath its acclaimed vault. VETEMENTS worked with 17 diverse legacy brands including Brioni and Delicious Couture to introduce a runway loaded with fluctuating joint efforts each speaking to the dominance of their individual business sectors. The AW17-18 show occurred at Center Georges Pompidou, the biggest gallery for current workmanship in Europe on January 24, 2017. 

The SS18 assortment was dispatched with a "NO SHOW" occasion, comprising of a show and display of photos taken by Demna Gvasalia of the new assortment as shoot around Zurich, Switzerland, where they had as of late moved its central command. For their AW18-19 assortment, VETEMENTS got back to the runway, this time off the official schedule, appearing outside of Paris in the antique business sectors of Marché Paul Bert Serpette in Holy person Ouen, France. 

The brand's SS19 assortment, its tenth assortment, pondered profoundly the Gvasalia's childhood in and inevitable takeoff from war-torn Georgia. It occurred in Paris on July 1, 2018 underneath the Street Périphérique. Numerous road cast models were flown in from Georgia for the show. Coordinated efforts VETEMENTS is notable for their coordinated efforts with an assortment style and forte brands. 

The SS17 show eminently displayed 17 coordinated efforts with fluctuated legacy brands: Alpha Businesses, Brioni, Canada Goose, Carhartt Work in Advancement, CDG SHIRT, Champion, Church's, Dr. Martens, Eastpak, Hanes, Delicious Couture, Levi's, Lucchese, Mackintosh, Manolo Blahnik, Reebok and Schott NYC, Umbro. 

From joint efforts with Reebok in 2017, they introduced another shoe named the "Reebok Siphon Hereditarily Altered." Vetements and Reebok likewise teamed up on the VETEMENTS x Reebok high top sock sprinters. VETEMENTS have likewise worked with DHL, since 2016, and Levi's. Coming full circle in an exceptional DHL x VETEMENTS spring up of the assortment being sold out of DHL conveyance trucks in Causway Sound, Hong Kong, in 2017. VETEMENTS likewise worked together with IKEA that wound up not being placed into creation. 

For their SS19 Show, VETEMENTS recently teamed up with eyewear brand OAKLEY.

Industry: Fashion

Founded: 2014; 6 years ago

Founder: Demna Gvasalia

Headquarters: Zurich, Switzerland

Products: Clothing, shoes, accessories

Owner: Vetements Group AG

Website: vetementswebsite.com