"Slow Fashion isn't your typical seasonal fashion trend, it's a movement that's steadily gaining momentum and is probably going here to remain. Today's mainstream rag trade relies on globalized production where garments are transformed from the planning stage to the retail floor in just some weeks. With retailers selling the newest fashion trends at very low prices, consumers are easily swayed to get the quiet they have. But, this overconsumption comes with a hidden tag on the environment and workers within the supply chain." 

You have probably heard and been appalled by the tragic collapse of the sweatshop factory and have probably signed the Avaaz petition urging Gap CEO to sign a security agreement protecting and improving the conditions of their workers abroad. The fast-fashion has spoiled our senses in judging what to shop for, plus what to wear. In the past 5 years, I've got been dedicating myself to buying with a conscience. This philosophy is what drove me to start Slow factory. A factory that produces slowly with natural fabrics only and made locally by those who love what they are doing.

My passion for both fashion and therefore the Earth was to seek out the simplest way to lift awareness about the state of the world additionally as offering an environmentally conscious product. Quality comes first and although I come from a User Experience background, I found myself caring about the stitches and fabric of every piece of my collection.

"Slow Fashion represents all things "eco", "ethical" and "green" in one unified movement. it had been first coined by Kate Fletcher, from the Centre for Sustainable Fashion, when fashion was compared to the Slow Food experience. Carl Honoré, author of "In Praise of Slowness", says that the 'slow approach' intervenes as a revolutionary process within the times because it encourages taking time to make sure quality production, to provide value to the merchandise, and contemplate the reference to the environment."

Once we are attentive to the implications we've got a choice. and that we can chose to cut down.