Designed in London and proudly made in Mongolia, OYUNA offers considered designs across womenswear, unisex clothing and homeware, in its signature architectural silhouettes and bright hues. OYUNA was founded by Mongolian-born designer Oyuna Tserendorj in 2002, with the aim to style thoughtfully, using the world's most luxurious natural material - Mongolian cashmere.

The softness of every piece is meant to empower the wearer, with an underlying principle that we must always have few, but precious objects in our lives, that maintain relevance and quality over time. Preservation of Mongolian land and its nomadic culture is crucial for OYUNA, who have worked with the identical fully integrated factory in Mongolia since the brand was born, providing rewarding relationships and transparency from fibre to final stitch.

With threats to Mongolian grasslands increasing as a results of global climate change and overgrazing, OYUNA is functioning on a ground-breaking programme to figure collaboratively with nomads to trace and trace the cashmere lifecycle to assist preserve the land. Find strength within the softness of OYUNA cashmere.

The team includes Oyuna Tserendorj - founder and inventive director, Hannah Evans, Adriana Cilli , Mariana Mora, Marie-Luca Harms, aka Lulu, Catherine Earnshaw, Oyuntsetseg Rentsendorj aka Oya and Helen Marais.