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Zoya is The New Masterpiece in The Taj Mahal Palace's Shopping Arcade
- 23rd Feb 2023
Zoya Adorns Taj Mahal Palace
Mumbai, 22 February 2023:
CK Venkataraman, Managing Director of Titan Company Limited, and Mr. Puneet Chhatwal, Managing Director and Chief Executive Officer of Indian Hotels Company Ltd, launched the Taj Mahal Palace boutique of Zoya today.
It is a monumental event for the company because two of the most prestigious brands from the house of TATA have united. With a reputation for unrivalled inventiveness, original design, and immaculate workmanship, the beautiful atelier from the house of Tata has been a destination of choice for the discriminating sophisticate throughout the years.
The Taj Mahal Palace is the new home for Zoya's wearable art, honouring the atelier's heritage of significant design, excellent workmanship, and individualised service.
Zoya's profound works of wearable art are a bejewelled tribute to its inspiration, the Zoya lady, and have been lovingly crafted as a testament to her path of discovering her real self. It is fortuitous that Zoya resides in one of the world's most known places for luxury, the Taj Mahal Palace. The union of the Tata and Zoya brands signified by the inauguration of the exquisite Zoya store at this prestigious location is a monumental milestone for the Tatas.
A floor-to-ceiling glass façade emits an enticing view of Zoya's opulently feminine interiors, which gleam with priceless gems. A soothing calm and pastel tones of white, beige, and rose provide a pleasant greeting.
The celebration of a woman's journey is at the core of the Zoya universe, which is reflected in the walls' curved surfaces. This is a zone of indulgence, with uninterrupted "me time" to explore your passion for beautiful jewellery! White and rose-colored signature chandeliers adorn the store's interior. Its design, handcrafted from the biodegradable pulp of banana leaves and inspired by the delicate beauty of clover blossoms, is emblematic of the delicate blooming and development intrinsic to a woman's life journey. Accents on the marble floor compliment creative details on the curving white walls of the boutique, creating a logical route around floating window displays and a centre island reminiscent of an art museum.
A leisurely journey leads to the core of the shop, where the expressive collections and classics of Zoya are revealed. Every Zoya creation reverberates with significance and is transformed by brilliant design, the result of a deft combination of tradition and contemporary. The display windows on the surrounding walls are covered with exquisitely created paper art that echoes the legends that inspired each exquisite work. For the discriminating palette of the Zoya lady, sleek drawers conceal an abundance of treasures with seductive forms, one-of-a-kind cuts, and startling hues. Every aspect is a representation of Zoya's universe and artisanal spirit; it is simple but complicated, easy yet constructed.
At the other end of the shop, silky curtains in pink colours conceal a private salon with breathtaking views of the renowned Taj Boulevard, the Gateway to India, and the Arabian Sea beyond. The plush wall panelling, plush carpeting, central sitting, and faceted mirrors make the ideal setting for an immersive experience, while Zoya's unique hospitality pampers you with gourmet coffee or tea. In this exclusive area, you can also explore Zoya's customised services, connect with the brand's jewellery designers, and co-create one-of-a-kind unique jewellery.
CK Venkataraman states
"Zoya takes great delight in creating a world that is significant to the Zoya lady. It is a brand where each item is a work of art, with a heart that is proudly Indian and an eye on the globe. The inauguration of Zoya at the Taj is a time of immense pride and importance for us, as it represents the coming together of two of the most prestigious luxury brands from the House of Tata. Zoya is the crown gem of our establishment, which is associated with the greatest in luxury hospitality. This combination of superior design, personalised service, and respect for artisanship highlights the future of cosy luxury."
Mr. Puneet Chhatwal, Managing Director and Chief Executive Officer of IHCL, said,
"In keeping with Tata group's strategy of generating synergies across its organisations, The Taj Mahal Palace, Mumbai is pleased to welcome Zoya from the house of Titan." The Taj Mahal Palace has been the pinnacle of luxury for more than a century and is home to a variety of internationally famous lifestyle businesses. Zoya, with its timeless beauty and excellent workmanship, provides our visitors with a one-of-a-kind experience."
Zoya, the beautiful diamond store of the House of Tata, is a premium brand of fine jewellery famous for its skilled workmanship and unique design. Zoya is currently in its fourteenth year of business, during which it has developed important works of wearable art for the discriminating, aesthetically-savvy lady.
The five Zoya boutiques in Bengaluru, Mumbai, and Delhi, as well as the Zoya galleries in Mumbai, Ahmedabad, Kolkata, Chennai, and Chandigarh, exhibit the purest expression of luxury.
With its distinctive items, Zoya's individualised service is centred on delivering an unrivalled purchasing experience of warm luxury. Zoya's services are now augmented with video-assisted jewellery consultations and home testing.
Visit www.zoya.in for more details.