Where can I study luxury brand management?
- 22nd May 2020
Luxury Brands like Dolce & Gabbana, Louis Vuitton, Rolls-Royce, Barefoot have now become a status symbol in this evolving society. "A brand is a voice and a product is a souvenir." Now imagine studying these luxury brands and understanding why they are considered to be better than the rest?
That's where Luxury Management sets in. The study of luxury brands involves creativity and business skills to improve the brand value in this contemporary world. By luxury marketing and management we mean a manager's constant effort to understand the ever-changing desires of luxury consumers/costumers as well as to understand the challenges posed by old, new, and, especially, potential luxury competitors. The growth rate of the Luxury industry is rapidly amplifying. The course believes that creative thinkers must be aware of the trend. The course covers a wide range of industries including fashion, aviation, wines and spirits, perfumes, beauty, timepieces, travel, and hospitality.
With the help of our Luxury experts here, we have created the list of college where one can specialize in the course:
1. ESSEC Business School
Location: Paris, France
Course: Luxury Brand Management
Estimated Tuition Fee: Nationals: €36000 | International: €41900
It offers a global MBA in luxury management. Global MBA participants will be benefited from tailor-made and individualized initiatives molded according to their needs through a mentorship program, online job board, mock interviews with HR professionals, networking events with alumni, and company visits. The course offers a handful of diverse subjects like strategic management, luxury consumption, consumer behavior, design management, and so on, which help the student to know about how to tackle challenges and situations in a particular industry. An optional boutique internship, enabling the students to get a global exposure is also offered by the university.
2. Columbia Business School
Location: New York
Course: Luxury Marketing And Management
Estimated Tuition Fee: $86778
Luxury marketing management and luxury strategy have multiple aspects including state-of-the-art substantive and procedural aspects, which become the overall objective of the course. To help achieve the objectives of the course, the use of the most traditional method of lectures, discussions, and case studies is made. The course will expose you to the latest analytical techniques that enable one to constantly and quickly monitor market changes and evolutions, start and/or optimize limited editions, facilitate entry and exit decisions, allow the identification of profitable niches in your market as well as prevent entry in apparently attractive niches that prove unprofitable later on, deal with counterfeits, etc. For example, Porsche learned that limited editions can be too large and Lamborghini learned that limited editions can be too small.
3. Nyu Stern Business School
Location: New York
Course: Fashion and Luxury MBA
Estimated Tuition Fee: Summer-$30387 | Fall & Spring- $ 62904
It offers an MBA in fashion and luxury, this MBA program is a one year program with 52 credits. The four major areas covered under the course to deepen the foundation in business and expansion of one’s knowledge in the luxury industry are:
- The Business core
- The Fashion & Luxury core
- Stern Solutions (Experiential Learning)
- Elective courses
Here you won't just meet people but work with them on real problems and solve those problems over for the semester. The course ranges from marketing to finance.
4. HEC Paris
Location: Jouy-en-Josas, France
Course: Luxury Certificate
Estimated Tuition Fee: €39700
The program consists of different blocks to provide students with a comprehensive view of luxury business and of the Kering way of luxury management. The course empowers participants to strategically and creatively enhance the value of luxury brands by:
- Understanding the fundamental notions of luxury
- Acquiring the key skills and practices around luxury management
- Developing creative solutions aimed at achieving brand excellence
5. International University Of Monaco
Course: MSc in Luxury Management program
Estimated Tuition Fee: €23,550
The 10-month course + internship offers an MSc in Luxury Management. Monaco has always been related to the upper echelons of luxury and therefore the MSc program offers three tracks for participants to settle on from Luxury Fashion & Accessories Management; Luxury Hospitality & Event Management, and Luxury Brand Management. They also offer the world's only Yachting Track, tapping into Monaco's yachting heritage.
6. SDA Bocconi
Course: Executive Master in Luxury Management
Estimated Tuition Fee: €22453
The 13-month program is designed for executives to enrich and develop their knowledge of the luxury industry. The post-experience modular program is taught over 6 cities: Milano, Rome, Dubai, London, Paris, and Mumbai. EMiLUX is a tremendous professional life-changing experience that will position you on the highest range of luxury management professionals.
7. Emlyon Business School
Course: MSc in Luxury Management & Marketing
Estimated Tuition Fee: €34,000
The MSc in Luxury Management & Marketing at Eemlyon Business School is an 18-month global program including a 4 to a 6-month internship. The course is Delivered in Paris, New York, or London or Rome and Shanghai. This helps you develop a broad view of the luxury industry across multiple markets. Recruiters in the luxury industry include Cartier, Chanel, Christian Dior, Infiniti, Kempinski hotels, L'Oréal, Lancel Richemont Group, and Tag Heuer.
8. London Business School
Location: London, England
Course: The Walpole Programme in Luxury Management
Estimated Tuition Fee: €34,000
It doesn't offer a specific MBA program for Luxury Management but has several options for the students who want to pursue the field. The Retail & Luxury Goods Club at London graduate school has grown to become one of the foremost dynamic clubs on campus. It aims to supply our members with industry knowledge, career planning, networking opportunities, and plant the seeds for entrepreneurial opportunities within the retail & luxury goods sectors. The Walpole Programme in Luxury Management delivers a rigorous foundation of academic learning and professional development, which is fused with unrivaled practitioner knowledge and industry insight to support students in building both the experience and networks required to be successful in the luxury industry.
9. MIP Politecnico di Milano
Course: IMLUX – International Master in Luxury Management
Estimated Tuition Fee: € 19.500
Cutting edge design skills, outstanding craftsmanship, the ability to deliver a unique customer experience, to create strong associations via brand recognition- are some of the skills required by luxury companies. To satisfy this growing need, MIP Politecnico di Milano and NEOMA graduate school have jointly developed the International Master in Luxury Management program – a full-time 12-month course, which awards an internationally recognized double degree.