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Trend Setting Designs For The Indian Jewellery Industry

  • 11th Jan 2022
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Trend Setting Designs For The Indian Jewellery Industry

At our Design atelier, an army of award winning designers live, breathe and create innovative new products through a process that magically brings together art and engineering. Every design we visualize emerges from a deep design story that are often drenched in the richness of varied global cultures. Very importantly the human-centred approach to design always keeps us connected to our customers and helps us design for them a little better with every collection.

We always ensure to keep our collections relevant for today through the deep understanding of global trends that lie with us. However most of these global trends hold little significance in our geography and hence have to be further filtered keeping our consumers and market in mind and adapted to our business needs.

Not surprisingly, we are known to be the trend setters of sort in the Indian Jewellery industry. We have a vision of how the jewellery in India is shaping up both in long term and short term. What we introduce through our collections is aligned to this larger thought and this helps us establish our own trends for the Indian geography. When other jewellers follow us, these trends only become stronger and further help establish us as trend setters and design leaders.

However easier said than done, keeping ahead of the curve and defining trends for the industry is a science in itself. To innovate and create your own trends one needs to first know what’s already happening around you. It requires a keen eye for observation, mind-set to spot things emerging in smaller pockets, systematic study of how things are evolving, knowledge about the socio-economic shifts and its impact, immersion into millions of fashion and lifestyle magazines, blogs and big influencers, besides the obvious mega and macro trends and then connecting all these threads together to weave our own narrative. This in-depth knowledge and experience is a must to leap beyond and create our own trends.

The coronavirus pandemic is shaping up to be the biggest global driver of change seen in most people’s lifetime, and it is already forging new consumer attitudes. The world has shifted at an unprecedented pace. Trends that were predicted for the next decade have accelerated to become part of our lives in a matter of weeks. From above-the-keyboard-dressing to home hub, we’re now incorporating new ways of living and working at speed. Trends were largely influenced by the pandemic and we saw its widespread impact on our lifestyle choices as well.

Thanks to the omnipresent mask we saw a heightened need for fuss-free jewelry especially around the face and in particular the earrings. Hence long flowy danglers and chandeliers gave way to the “Button-up” trend - giving more power to the evergreen ear studs. Consumers across lapped up this trend and we noticed studs in all shapes and sizes, the larger the better! We would see the button-up trend only growing stronger this year with the glamourous Hoops also entering the forefront - oversized or small, simple or eccentric. 

With 24/7 video calls, conferences and webinars becoming the new reality, we see an amplified need for making ‘above the keyboard dressing’ impactful. We call this trend ‘zoom-groomed’ where we popularized Jewelry categories like brooches and high-collar necklaces that help adorn above the waist look. One style in particular out-sparkled the rest – the collar necklaces. We made these a must have accessory to add zing to those never-ending WFH meetings.

Pandemic is leading to a resurgence of faith. Uncertainty and disruption of these turbulent times has taken an emotional toll on people who are seeking solace and calm in spirituality. Pandemic has given millions a reason to look inward and upward in newly spiritual ways. In line with consumer demand for reassurance & wellness, Jewellery focus will be on mysticism and spirituality gains. Protective talisman motifs such as religious figures, the evil eye and zodiac signs give hope, strength and inner sense of calm. Designers are mining into age-old popular benefits of gemstones to create amulets that use these “healing” stones to take care of the wearer. The belief that they are “silent protectors” offers assurance and positive energy to wade through the gloom.

However as we enter 2021 with the vaccine just around the corner, we would see a heightened sense of liberation and joy around us. We would see designs that encourage optimism come to the fore to counter post-pandemic anxieties. It is well documented that colors can have a profound effect on human emotion, using it to elevate, stimulate and inspire. The jewelry in 2021 would be anything but boring and subtle. An enhanced focus on playful and mood-boosting jewels would gain traction. So we would see a ‘riot of colors’ expressed through unusual combinations and vibrant juxtaposition of gemstones coming together, giving designers a very rich canvas to paint on.

2021 would hopefully get normalcy back into our lives. With last year mostly spent at home, no one really updated their wardrobe but as we will slowly begin to reclaim our old routines, we would also need to gear up for this new beginning. While 2020 was all about mindful spending and investment, 2021 would see return of jewelry as adornment, as people would embrace back socializing with a fervent. Minimalism would probably be an extinct word from our dictionaries for a while now and we would see rise of extremely bold and dramatical jewelry pieces, almost like a wearable art.

In terms of material, the most popular this year would be the humble pearl that has stood up to the test of time and is back with a bang this season! Besides the timeless cream pearls, we would also see designers experiment with new age colour palette ranging from rosaline pinks, glamourous blacks and subtle greys. One jewellery category that would see infusion of pearls is the sautoir neckpiece that can be interpreted as single layered string or multi layered or bunch up to cascade in a tassel.

Current socio-economic scenario and the general consumer sentiments would further shape the lifestyle trends. Vocal-for-local and Atmanirbhar Bharat is a very strong movement that is seeing rising support for indigenous crafts both from brands and customers alike. Locked-down with their close family and friends, people have felt strong desire to stay connected to one’s roots and keep their legacy alive. They are seeking comfort in the nostalgic richness of the reassuring past - in search of what it had that the present hasn’t. There would thus be heightened appreciation for exquisite traditional jewellery pieces with intricate handcrafted techniques, something that helps one connect back with ones roots. We would see designers digging back into our rich cultural past to drive inspiration from the cusp of our heritage. More and more designers would collaborate with skilled craftsmen to discover the new in familiar, reimagining some of the heirloom pieces into a more wearable and relevant avatar that are spectacular yet practical.

Post covid there is deep urge to connect back to nature. Humanity has realized the sense of urgency to bring back the balance on this planet. There is an increased focus on sustainability like never before. From designs shaped by gravity to tress grown directly into furniture and mushroom moulded into packaging, products will be made in collaboration with nature. Jewellery industry is closely linked to nature’s bounty – metals, diamonds and gemstones and also its reckless mining. More and more Jewellery brands and designers would now be talking a new narrative of sustainable processes and materials. Brands and consumers alike would embrace Green Gold more openly. There would also be an organic shift towards “Slow fashion”. Modular Jewellery which is versatile and serves multiple purposes will be the new drivers of value.



WRITTEN BY

Anishka Kataria is a student doing her A levels.Over and above that, she is a voracious reader indulging in everything from thrillers to poetry. She is also an aspiring writer and musician; strumming the guitar & crooning her way through life.... read more


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