Top 12 Indian Beauty Influencers

  • 11th Jun 2020
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Top 12 Indian Beauty Influencers

Day by day the world is becoming more and more dependent on the internet and due to this, the demand for social media influencers and bloggers are also increasing. This is because we find these influencers very relatable and connectable. The blogging scene in India has been growing immensely.

So here are the top 12 influential beauty bloggers who will definitely make you fall in love with their work.

1. Shreya Jain

Shreya uploaded her first YouTube video in the year 2010 and since then she has been consistently uploading different makeup, skincare, and DIY related YouTube videos. She is considered a pioneer in this YouTube game. Her videos are very informative for young boys and girls who are interested in beauty. She usually focuses on the quality of the content of her videos and has grown a lot since her first video. Her Instagram has over 350k followers and is a perfect representation of her marvelous skills and consistent hard work. She also has a line of merchandise named SJ MERCH. She was the first woman to represent NYX FACE AWARDS from India. 


YouTube: 595K+ Subscribers  

Instagram: 368K+ Followers


2. Debasree Banerjee

Debasree is a Mumbai based blogger who uploaded her first video in 2013 which was a hairstyling video and since then she has uploaded various beauty related videos. In the words of Banerjee, she is your "long-distance makeup or shopping partner". The USP of her content is it is very precise and you will definitely have answer to all your beauty-related concerns.



YouTube: 250K+ Subscribers

Instagram: 264K+Followers


3. Kritika Khurana

Kritika is a Delhi based blogger who has a degree in fashion. She goes by her virtual name "THAT BOHO GIRL". She has different types of fashion and beauty related videos. She is also quite popular and active on Instagram where she talks about important topics like mental health and body shaming. Her fashion videos are very innovative and helpful.


YouTube: 261K+Subscribers

Instagram: 834K+ Followers

4. Malvika Sitlani

Malvika Sitlani is a former model turned YouTuber who considers herself a "Self-taught makeup artist". She is highly inspired by international beauty gurus and has learned her amazing skills from them. Her videos are a great source of knowledge for someone who wants to learn about makeup and skincare. Sitlani also has collaboration with the iconic makeup brand Smashbox. She also produces great content on Instagram where she also promotes fitness content. She has this unique connection with her audience which is very rare.


YouTube: 562K+ Subscribers

Instagram: 378K+ Subscribers

5. Gia Kashyap

Gia Kashyap was one of the first fashion/ beauty bloggers in India. Back then in 2009, she had started this out of boredom but today she is doing it as a full-time career and excelling at it. She usually produces content on her blog and Instagram with the name "GiaSaysThat". Her Instagram is a well maintained and aesthetically beautiful feed that grabs lots of attention from brands for collaborations.


Instagram: 148K+ Subscribers

6. Saloni Mathur

Saloni is a Delhi based skilled makeup artist. She is a lawyer by profession. Saloni started uploading her makeup videos in October 2016. She usually specializes in face painting and artistic makeup. Every makeup lover should definitely check her out.


YouTube: 13.6K+ Subscribers

Instagram: 70.5K+ Followers

7. Jovita George


YouTube: 589K+ Subscribers

Instagram: 107K+ Followers

Jovita is an Indian YouTuber based in Kuwait. Before starting her blog in 2014, Jovita was a fashion model and a TV anchor. Now she makes YouTube videos related to makeup, skincare, DIY, and everything beauty-related. On her channel, she also talks about the discrimination faced by people of color. Her reviews are very honest and from a very non-biased point of view.

8. Ankita Chaturvedi

Ankita Chaturvedi a.k.a corallista is a huge makeup enthusiast which really shows in her YouTube videos. Ankita started her blog in Jan 2011 when she was also an engineering student. Ankita has immense knowledge of makeup and skincare products. Her lipstick recommendations are always one of the best and the best part of her YouTube channel is she has a great way to explain everything which makes her videos very informative.


YouTube: 681K+ Subscribers

Instagram: 267K+ Followers

9. Shruti Iyer

Shruti is a former model and also an amazing actor who is very passionate about fashion and beauty. Iyer currently resides in Dubai where she makes relatable YouTube and Instagram content. Shruti has great communication and bond with her followers. She goes by her virtual name BossladyShruti on both Instagram and YouTube. She also makes fun vlogs which are quite interesting to watch.


YouTube: 176K+ Subscribers

Instagram: 59.1K+ Followers

10. Swati Verma

Swati is a professional Makeup artist and a pioneer in this blogging world who has completed her makeup degree from the London School of Beauty. Swati is a very skilled makeup artist who is best known for bridal makeup. She is also known for her eye looks. Swati is also a proud owner of her cosmetics line Swati Cosmetics which cater to all your makeup products related needs.


YouTube: 24.6K+ Subscribers

Instagram: 398K Followers

11. Roshni Bhatia

Roshni Bhatia or as people like to call her thechiquefactor makes YouTube videos related to fashion and beauty on her channel. Bhatia has been an inspiration to all the young mothers who struggle between their personal life and professional career. Roshni has a whole playlist on her channel which is specially curated by her to help all the mothers who wanna make it big and also follow their passion like her. Roshni also has very unique fashion videos on her channel.


YouTube: 451K+ Subscribers

Instagram: 328K+ Followers

12. Shraddha Gurung

Shraddha Gurung or as she likes to call herself lilmissgurung makes YouTube videos related to makeup, fashion, and skincare. Gurung also makes informative videos on mental health which is also something she is quite passionate about. She is also part of the YouTube Next Up Creator 2020.


YouTube: 39.2K Subscribers

Instagram: 106K Followers

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Anushka Tripathi is a 19 year old Engineering student with the correct blend of emotions and right choice of words. She is an aspiring content writer making the best out of life opportunities. She loves food, tattoos, shopping and shoes. She loves chai so much so that she has a teacup tattooed. She ... read more


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