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The US Polo Association Iconic Legends Campaign Will Help Strengthen its Leadership Position in India

  • 26th Aug 2023
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The US Polo Association Iconic Legends Campaign Will Help Strengthen its Leadership Position in India

West Palm Beach, Florida, and Bengaluru, India (26 August 2033)

U.S. Polo Assn., the official brand of the United States Polo Association, and Arvind Fashions Ltd. (ARVINDFA: IN) are pleased to announce the launch of the Legends marketing campaign and the new U.S. Polo Assn. website in India. Both business strategies are intended to assist advance the U.S. Polo Association in India.

Alongside Campaign, International Sports Power Brand Activates New E-Commerce Site

The brand's growth strategy focuses on brick-and-mortar, omni-channel, and e-commerce, as well as storytelling for overall brand marketing.As one of India's foremost casualwear power brands, the global, sport-inspired, multibillion-dollar U.S. 

Polo Association has launched a brand-specific website,, to enhance its digital offerings for consumers and facilitate access to its products. U.S. Polo Assn. is the first brand in the portfolio of Arvind Fashions Limited to launch an exclusive brand website.

Currently, the brand is listed on all prominent online platforms and, the company's official brand store and digital destination.

"Arvind Fashions has been a tremendous partner to the U.S. Polo Assn. brand, and we are excited about our future as a power brand, targeting a billion-dollar business over the long term in one of the world's most important markets. The execution of our strategic plan in India will further solidify our position as one of the top casual wear brands in the country.

stated J. Michael Prince, President and CEO of USPA Global Licencing, the company that manages and oversees the U.S. Polo Assn. brand. 

Mr. Kulin Lalbhai, Vice Chairman and Non-Executive Director of Arvind Fashions Ltd., stated:

"With revenues approaching INR 2 trillion, U.S. Polo Assn. is the market leader in men's casual apparel in India.We are investing further in reviving the brand through multiple initiatives, including the launch of the brand's website, a new Legends advertising campaign, and the development of new, exciting adjacent product categories."

More About U.S. Polo Assn.

The United States Polo Association (USPA) is the non-profit regulating authority for the sport of polo in the United States. It was founded in 1890, making it one of the earliest sports governing bodies. U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear, in more than 190 countries worldwide, with a multibillion-dollar global footprint and global distribution through more than 1,100 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and ecommerce. According to Licence Global, U.S. Polo Assn. will be one of the world's leading sports licensors in 2023.

Follow @uspoloassn on Twitter and visit 

About Arvind Fashions

Arvind Fashions Ltd., headquartered in Bengaluru, is India's leading casual and denim player in the retail industry, a lifestyle juggernaut with a robust portfolio of fashion brands catering to consumers across various sub-categories and price points. Arvind Fashions has a presence across lifestyle brands, value fashion, and prestige cosmetics with a variety of international and domestic renowned brands, such as U.S. Polo Assn., ARROW, Tommy Hilfiger, Calvin Klein, Flying Machine, and Sephora.

Visit and, as well as follow @uspoloassnindia on Twitter.


Pradeep Dhuri is a graphic designer, health enthusiast, video creator, and editor with a continuous desire to learn and develop. He is driven by an ambition to produce better things every day and to contribute to the world's betterment. He also utilises his talent for writing to explore fascinating ... read more


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