The Most Influential Female Fashion Designers 2020

"Fashion is like eating, you shouldn't stick to the same menu."

"The women who are reshaping the industry—not by fitting in with male-led corporate rules but by, trusting their own instincts, doing what they wish, and opening wide the creative space for a whole generation to thrive.” Sounds much like a proclamation for 2020, isn't it?

Though it’s not comprehensive—there’s no Coco Chanel, Madeleine or any other of the great names with us on the list because we kept our focus on the women who influenced fashion this year.

Miuccia Prada

Source : speakerpedia.com

Italian fashion designer best known as the head designer at the Prada fashion house.

She is renowned for utilising minimalist designs to achieve a traditional style with modern influence.

She believes,

“What you wear is how you present yourself to the world, especially today when human contacts go so fast. Fashion is instant language.”

Prada was an unlikely entrepreneur when she took over her family's luggage business in 1978. Prada is now a billion-dollar company.Much of what set Prada apart from the rest of the fashion world is her seeming disregard for the fashion industry. Prada has always blazed her own trail and demonstrated a fearlessness in trying new styles. Her experimentation once included a raincoat that was transparent until it became wet, at which point it turned opaque.

"If you want to know what a season is about, you don't miss the Prada show," one fashion director told TIME magazine in 2004. "She never follows anyone else's lead, just her own original energy. Her collections are completely an expression of herself.”

Miuccia Prada is the reason someone such as JW Anderson can state:

“You need to make sure 35 per cent of the collection is something you're not comfortable with. If you're comfortable, it's stale.”

Maria Grazia Chiuri of DIOR

Source : businessoffashion.com

Several years into the job at Dior, Maria Grazia Chiuri has made clear that she is most interested in feminism above all else. She regularly commissions artworks by feminist artists for her set pieces and creates wearable collections for real-life women. It has been a huge component of her success at the brand.

The Fall 2020 show was no different. The audience was greeted with giant illuminated signs by the artist Claire Fontaine which read things like,

"We Are All Clitoridean Women," "Patriarchy = Climate Emergency" and "Women's Love Is Unpaid Labor.”

Chiuri keeps winning approval for her constant amplification of feminist ideology and her inquiring mission to reach out to include a sense of global sisterhood across cultures.

At the end of display of The Spring 2020 Couture, the question read:

‘What If Women Ruled the World?’

My question is ,what if the practice of using young, similar-sized models is changed?

What if haute couture just proved to be a celebration of women of all ages, styles and cultures?

That would be the real incarnation of modern  goddesses.

Virginie Viard for Channel

Source : fashionweekdaily.com

Chanel's legendary creative director, Karl Lagerfeld, p assed away at the age of 85.Virginie Viard, his longtime collaborator for over 30 years and director of Chanel's Fashion Creation Studio, took over at the creative helm of the brand.

Viard worked closely with Lagerferld for a very long time, latter considered her to be his right hand. Viard took the final bow in his place, accompanied by model Vittoria Ceretti, who donned the final look: an embellished bridal s wimsuit.

Viard worked closely with Lagerferld for a very long time, latter considered her to be his right hand. Viard took the final bow in his place, accompanied by model Vittoria Ceretti, who donned the final look: an embellished bridal swimsuit.

Viard’s Fall 2020 collection, celebrates a new kind of femininity ,a more younger, cooler look with more ease showing , A woman who is more effortless than her predecessor. Viard brand of femininity is less about high-wattage glamor, opting for unassuming elegance rooted in beautifully-crafted clothes, which has always been the backbone of Chanel.

Source : https://my.asiatatler.com/style/the-best-looks-from-chanel-fall-winter-2020-collection-paris-fashion-week

Donatella Versace

Source : https://sg.asiatatler.com/style/donatella-versace-named-fashion-icon-by-the-2017-fashion-awards

Donatella Versace is highly regarded as a gay icon, as a feminist icon, as a personality whose image can be so easily conjured up that it only needs her first name to spring to the mind's eye in all its blonde glory.In the second half of the death of her brother, she decided to listen to her own voice, reminding herself that that’s exactly what her brother did back then, when they discussed everything.As she grew in confidence, she began to espouse the language of female empowerment.Her perspective as a woman has changed Versace, making it both more feminine and more feminist.

“Male designers, they love to sketch. I don’t care about the sketch, I care about the fit. I drape the fabric, I try everything on, I work so that when you put on Versace, you feel better. You should feel impenetrable. And that needs to happen for a size 38 and for a size 46.”

Jeniffer Lopez, infamously wore a green leafy dress to grammy in 2000, which was at once a flowing bohemian chiffon gown and barely there, led Google to create one of its most popular features, is one of fashion’s favorite stories, a testament to the immeasurable impact of an industry sometimes considered superfluous.

Donatella stands by the ideology to make the world see, that you don’t necessarily have to be 20 to model and take that attention. She wants the world to know, ‘I am 50, and fabulous and I am here.’ That’s the kind of empowerment Donatella Versace stands for. Not necessarily the bland boardroom, PowerPoint connotation of the word, but even on the ramp.

Conclusion:

“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.”

All these women, who stood out here is because of their work and their belief in themselves.In the world today, it is very important to evolve and change as per the need of the hour.