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The Inspiring Brand Story of ITC

  • 22nd Sep 2023
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The Inspiring Brand Story of ITC

In the vibrant world of India's hospitality sector, ITC Hotels emerges as a beacon of luxury, heritage, and sustainable innovation. Nestled in the heart of India's bustling cities and serene landscapes, this prestigious hotel chain, a brainchild of the ITC Limited conglomerate, stands as a testament to India's rich culture, offering an unparalleled blend of opulence and conscientious hospitality. As we journey through the illustrious history and the remarkable offerings of ITC Hotels, let us immerse ourselves in a narrative that is as captivating as it is inspiring.

A Legacy of Excellence: The Inception of ITC HotelsIn the year 1975, the vibrant city of Kolkata witnessed the birth of a brand that would redefine luxury hospitality in India - ITC Hotels. The inaugural establishment, ITC Sonar, marked the beginning of a journey that would span over four decades, encapsulating the essence of Indian hospitality with a touch of modern elegance. Under the visionary leadership of stalwarts like Ajit Narain Haksar and Yogesh Chander Deveshwar, ITC Hotels embarked on a path of relentless innovation and expansion, diversifying into a portfolio that includes luxury resorts, business hotels, and award-winning restaurants.

A Symphony of Luxury and Sustainability

At the heart of ITC Hotels lies a commitment to 'Luxury with a Conscience'. This ethos is reflected in every facet of their operations, from the architectural grandeur that pays homage to India's rich heritage to the sustainable practices that have garnered accolades globally. The chain has pioneered environmental initiatives, setting a benchmark with their renewable energy utilization and water conservation programs. Their dedication to responsible tourism is further exemplified by their membership in the 'Tourism for All' consortium, a noble initiative aimed at fostering inclusivity in tourism.

An Ode to Indian Heritage

ITC Hotels serves as a canvas where the vibrant hues of Indian culture come to life. Each property is a haven of authentic Indian experiences, offering guests an opportunity to immerse themselves in the rich tapestry of local heritage. The hotels are adorned with traditional Indian architecture and design, a visual treat that is complemented by an array of dining options that celebrate the culinary diversity of India.

Hospitality that Warms the Heart

At ITC Hotels, hospitality is not just a service, but a heartfelt experience. The staff, with their warm and welcoming demeanor, are always ready to go the extra mile, ensuring that every guest's stay transcends the ordinary. This spirit of hospitality is a hallmark of the brand, making every visit a cherished memory.

A Journey through India's Finest Destinations


ITC Hotels boasts a portfolio of iconic properties that are a testament to luxury and elegance. From the majestic ITC Grand Bharat in Gurugram to the regal ITC Royal Bengal in Kolkata, each hotel is a destination in itself, offering a glimpse into the vibrant culture and heritage of its locale. The journey of indulgence extends to upcoming properties, including the exotic ITC Ratnadipa in Colombo and the picturesque Welcomhotel by ITC Hotels Hamsa in Manali, promising experiences that are both unique and enchanting.

Milestones that Mark a Journey of Innovation


Over the years, ITC Hotels has achieved significant milestones that underscore its position as a leader in the hospitality sector. The launch of the luxurious ITC Maurya in New Delhi in 1986, the formation of a joint venture with Jodhana Heritage in 1997 to introduce WelcomHeritage, and the accolades for environmental management and sustainability are testaments to the brand's relentless pursuit of excellence.


A Beacon of Luxury in the Indian Hospitality Sector

Today, ITC Hotels stands as a beacon of luxury in the Indian hospitality sector, offering guests an experience that is both opulent and conscious. The brand is synonymous with award-winning restaurants, state-of-the-art facilities, and warm hospitality, factors that have cemented its position as a leading luxury hotel brand in India.

As we conclude this narrative, it is evident that ITC Hotels is not just a brand, but a legacy of excellence, a celebration of Indian heritage, and a beacon of sustainable luxury. It invites guests to embark on a journey that promises not just a stay, but an experience that is truly unforgettable. Welcome to ITC Hotels, where luxury meets heritage, and hospitality comes from the heart.


Namrata is a web and graphic designer with a strong urge to learn and grow every day. Her attention to details when it comes to coding web pages or creating materials for social media uploads or adding that extra flair to blogs has been commendable. She pours her spirit into any work that she undert... read more



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