Sonam Kapoor is The New Brand Ambassador for Luxury Diamond Atelier Zoya From The House of Tata

On July 24, 2023, Sonam Kapoor Ahuja was named the face of Zoya, an exquisite diamond emporium from the House of Tata.The premium atelier celebrates fifteen years of changing the Indian fine jewellery industry by designing and crafting profound wearable works of art for the discriminating, aesthetic lady.

Every one of Zoya's one-of-a-kind designs is a shining tribute to a lady who has found her truest self.

A statement from Sonam Kapoor reads:

"Zoya and I share a fierce pride in India's rich tradition of jewellery craftsmanship and a desire to showcase its brilliance to the world. It is a pleasure to represent the company, which I have long admired"

The National Award-winning actor has always set the tone for the style of the Indian red carpet and the streets with his own sense of style.

The appointment underscores the star's brilliant sense of style and the depth of their affinity with the company. For the last 15 years, the name Zoya has been linked with rare gemstones that have been expertly made and infused with meaning.

Zoya's aesthetic products, which have been shown on some of the world's most famous runways, have gained worldwide recognition for their beauty and unique Indian flair.

Genuine luxury is on full display in the company's seven boutiques in Bengaluru, Mumbai, Hyderabad, and Delhi, as well as at the Zoya galleries in Mumbai, Ahmedabad, Kolkata, Chennai, and Chandigarh.

Titan Jewellery Division Chief Executive Officer Ajoy Chawla elaborated:

"We're delighted to welcome Sonam Kapoor Ahuja to the Zoya fold. She is an artist and a celebrated style icon who embodies Zoya's spirit, blending effortless modernity and innovation with a unique and timeless signature, which represents the ethos of our brand.

For the unveiling, Sonam wore the Ruby Rush necklace from Zoya's extravagant collection inspired by several Hollywood periods. A magnificent diamond solitaire hangs from a waterfall of 211 pear-shaped rubies in this classic necklace.

The rubies were carefully chosen to evoke the iconic red lip colour of 1950s Hollywood glamour. A skilled artisan painstakingly matched the colours of each gemstone and fashioned faultless connections to create this one-of-a-kind necklace.

The centre of this spectacular necklace is a pear-shaped diamond that weighs over 10 carats. This Zoya High necklace was made even more magnificent by the addition of a series of hand-selected solitaire diamonds above the necklace's primary pendant.