Relais & Chateaux to Expand Its Luxurious Footprint in India Amidst Rising Market Demand

  • 7th May 2024
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Relais & Chateaux to Expand Its Luxurious Footprint in India Amidst Rising Market Demand

Relais & Châteaux Sees High Potential in India:

Laurent Gardinier, President of Relais & Châteaux, highlighted the promising potential for luxury hospitality in India. He noted that the average spending at Indian member properties surpasses the global average by 32%, closely matching expenditure levels seen in markets like the US, which exceeds 2200 euros in 2024. This significant spending indicates a robust demand for high-end hospitality, underscoring India as a key market for expansion.

Current Presence and Future Prospects

Established and Prospective Properties: Relais & Châteaux currently boasts several prestigious properties across India, including SUJÁN Sher Bagh, SUJÁN Jawai, and Mihirgarh in Rajasthan; Ahilya By The Sea in Goa; Malabar House and Niraamaya Surya Samudra in Kerala; and the Masque restaurant in Mumbai.
Relais Chateaux
Relais Chateaux

The association is undertaking a detailed market study to identify additional properties that align with the Relais & Châteaux ethos, suggesting potential expansion to meet the growing appetite for luxury experiences.

Understanding the Indian Market and Membership Dynamics:

Relais & Chateaux
Relais Chateaux

Gardinier revealed ongoing studies aimed at understanding the preferences and expectations of Indian guests, including their spending habits, service expectations, and culinary tastes. This research will inform strategic decisions to enhance service offerings and tailor experiences that resonate with Indian clientele.

Selective Membership Ensures Exclusivity:

Relais & Chateaux
Relais & Chateaux

Annually, around 550 properties apply for affiliation with Relais Châteaux, yet only 20-25 are accepted, maintaining the association high standards. Properties must typically be small, often around 50 rooms, and embody the local architecture, culture, and gastronomy to align with Relais Châteaux’s commitment to offering authentic local experiences.

Global Influence and Local Integration

Relais & Chateaux
Relais & Chateaux

Gardinier emphasized the importance of properties that integrate with their local environment and history. The association prioritizes unique architectural and interior designs that reflect local heritage, alongside restaurants that showcase regional culinary delights. This approach not only enhances the guest experience but also promotes cultural immersion.

Primary Markets and Growth Trends:

The US, France, and the UK remain the primary source markets for Relais & Châteaux, with the US, France, and Italy being the top destination markets. The Indian market has shown a remarkable growth of over 55% since 2019, indicating a rising interest in luxury travel among Indian consumers.

Relais & Châteaux's planned expansion and detailed market analysis in India reflect a strategic response to the growing luxury market demand within the country. This approach not only taps into the increased spending power of Indian consumers but also aligns with global trends where travelers seek authentic, culturally rich experiences. By focusing on properties that offer a deep connection to local traditions and communities, Relais & Châteaux is poised to enhance its brand appeal and satisfy the sophisticated needs of its clientele, potentially setting a new standard in luxury hospitality in India.


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Pradeep Dhuri

Pradeep Dhuri is a graphic designer, health enthusiast, video creator, and editor with a continuous desire to learn and develop. He is driven by an ambition to produce better things every day and to contribute to the world's betterment. He also utilises his talent for writing to explore fascinating ... read more


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