Paree Super Nights is a New Addition to The Premium Product Suite of Paree Sanitary Pads

16 January 2024, Hyderabad:

With the introduction of Paree Super Nights, a premium nights product line, Soothe Healthcare has broadened its portfolio of premium products to include Paree Sanitary Pads, an indigenous brand. Presenting a remedy for young urban women who have difficulty sleeping soundly during their periods, the brand acknowledges the requirements of contemporary Indian women.

Sharing on social media that every lady deserves a "super night" in support of Paree Super Nights Pads, Brand Ambassador Janhvi Kapoor promotes these products.

The feminine hygiene industry is revolutionised by Paree Super Nights. The brand additionally endeavours to solidify and expand its market presence throughout India with this product. With the exclusive Double Feathers feature that provides 64% Extra Coverage and leakage protection for comfortable and tranquil period nights, this product boasts the Heavy Flow Champion label and is available in XXL size. Promising unmatched overnight protection, this product precisely addresses period night challenges such as discomfort, discharge and discoloration concerns, and disrupted sleep.

"The brand Paie Sanitary Pads is dedicated to providing innovative feminine hygiene solutions that effectively tackle the challenges that women encounter during their menstrual cycles." The primary objective of our ongoing research and development endeavours is to produce period-related products that efficiently address tangible and widespread challenges. Our brand's objective of serving women throughout India is substantially advanced by the introduction of Paree Super Nights. Offering solace during the menstrual cycle, this premium product is intended to satisfy the requirements of women across the nation. Therefore, stated Mr Sahil Dharia, CEO and Founder of Soothe Healthcare.

As a social media influencer for the brand Janhvi Kapoor, she posted the following message: "Sleep Tight with Paree Super Nights," emphasising that each night should be extraordinary.

To ensure inclusivity, Paree Super Nights will be distributed throughout India via prominent online marketplaces and physical retail locations. The objective of this business-savvy distribution strategy is to ensure that the product is readily available to women who are in search of a dependable and superior night pad.

More about Paree

Produced by Soothe Healthcare, Paree Sanitary Pads are a brand that prioritises the health and sanitation of women during this time of year. The company's mission is to address the actual challenges that women experience during menstruation. US FDA registration is exclusive to Paree, the only brand in India to hold such recognition. 

Top Challenger brand in the D2C category, according to YourStory Media, Paree Sanitary Pads has been named E4M Pride of India The Best of Bharat' Awards 2022. 2022; Best Use of Public Relations; Marketing on a Limited Budget; Best Television Creative Pharmaceutical; Best Hospitals and Wellness Award; Best Integration of Brand and Movie; Silver; and Best Hospitals and Wellness TV Creative Award are all presented by Exchange4Media at the Indian Marketing Awards in 2022.

About Soothe Healthcare

Parent company of the feminine care brands Paree, infant care brand Super Cute's, and adult care brand Super Liife, Soothe Healthcare is a 'Spirit of Manufacturing' award-winning organisation engaged in the production, distribution, and marketing of consumer sanitary products. By providing straightforward, cost-effective, and dependable healthcare products, Soothe Healthcare strives ceaselessly to inspire goodwill in the community.