LORIS DIRAN Returns to New York City Retail via New Partnership with SARTORIA STUDIO

  • 29th Apr 2023
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LORIS DIRAN Returns to New York City Retail via New Partnership with SARTORIA STUDIO


New York (28 April 2023) 

Menswear retailer Sartoria Studio in downtown New York City announces a new partnership with fashion designer Loris Diran. Sartoria Studio is the first retailer in the United States to carry the fashion designer's exclusive new accessory collection, beginning with a new assortment of "OXIDISED" cashmere scarves.

Sartoria Studio, Manhattan's haberdashery of choice for edgy tailoring and a precise made-to-measure fit, has also become the go-to retailer for curated designer accessories, including LORIS DIRAN's 2023 Pre-Fall Collection.

SARTORIA STUDIO and LORIS DIRAN Introduce an Exclusive Cashmere Accessory Collection for Pre-Fall 2023

Loris Diran, designer said:

"I've always been interested in investigating the dialogue between sartorial and athleisure. The first time I entered Sartoria Studio, I realised how perfectly this old-world-meets-urban concept store matches my design sensibility. Sartoria Studio is the perfect venue to reintroduce my eponymous collection to the U.S. market and release my first 2023 Per-Fall offering: the new LORIS DIRAN 'OXIDISED' cashmere collection."

In collaboration with a Nepal-based artisanal knitwear atelier, Diran explores new and inventive treatments and overdye techniques for the 'OXIDISED' cashmere collection from Sartoria Studio. Each opulent, yet rugged, knitted scarf is made from exceedingly soft fibres harvested ethically from the Himalayan goats of the high mountain regions. These 40"x80" 3 ply knits feature a heathered texture and are available in a variety of rich bi-color combinations, including Patina/Rust, Concrete/Taupe, and Brick/Earth. Individually crafted Shawls ensure that each consumer of Sartoria Studio will receive a genuinely one-of-a-kind product from the LORIS DIRAN collection.

Jack Menashe, founder and CEO of Sartoria Studio, states,

"Sartoria Studio is proud to offer our consumers the world's finest apparel and accessories, sourced from world-renowned designers and clothiers. Our store is honoured to be the exclusive New York City retailer of LORIS DIRAN, beginning with these new 'OXIDISED' cashmere scarves."

The new "Oxidised" collection of cashmere scarves by Loris Diran is now for sale at the Soho style lab, joining an artfully curated assortment of exclusive accessories, sample garments, premium ready-to-wear apparel, collectibles, and fine art.

Loris Diran, Acclaimed U.S. fashion designer, and Jack Menashe, Sartoria Studio Founder at Sartoria Studio in New York City | Photography Credit: Kate Modina

Sartoria Studio is located at 65-69 West Houston Street, near the intersection with Wooster Street, and is open seven days a week by walk-in or appointment.


Sartoria Studio was established in late 2022 by retail visionary and CEO Jack Menashe. It is a modern haberdashery and style laboratory located at 65-69 West Houston Street in New York City. The mission of the stylists and tailors at Sartoria Studio is to assist males in discovering and developing their own distinct fashion identities. Each garment from Sartoria Studio is designed to impress and crafted to last using only the world's finest fabrics, embellishments, and customizations. Sartoria Studio is located in the Soho neighbourhood of New York City. It offers made-to-measure garments as well as a curated collection of premium ready-to-wear apparel, accessories, fine art, and rare collectibles in a club lounge atmosphere designed by James Mansour.

website: sartoriastudio.com


Distinguished American fashion designer Loris Diran is of Euro-Armenian descent and immigrated to the United States at a young age, settling with his family in New York's upper west side. Diran defines his aesthetic as 'A dialogue between sartorial and streetwear', which he attributes to New York City's opulent culture as well as its urban gritty. 

Loris Diran has 35 years of international expertise and honed his craft at legendary fashion houses such as VERSACE, CLAUDE MONTANA, and CHANEL. Diran learned the fundamentals of style at these institutions and embraced conceptual design as a way of life.

Loris has exhibited his collections during New York Fashion Week for fifteen years. He has also designed costumes for the Philadelphia Ballet's 'Ballet X' and essential men's attire for the blockbuster film 'The Devil Wears Prada'. Diran designed special effects costumes for the 2015 suspense film 'Daughter of God' starring Keanu Reeves, Ana De Armas, and Mira Sorvino. In addition, he has adorned a multitude of global celebrities, including Beyonce, Ne-Yo, Ricky Martin, and Kim Kardashian.

In September 2010, Loris Diran debuted his collection in Milan as a guest of VOGUE ITALIA and MILANO UNICA, and he kicked off 2011 by winning the FASHION GROUP INTERNATIONAL 'RISING STAR' Award for Best Menswear Designer.

In 2013, Diran was again a finalist for the FASHION GROUP INTERNATIONAL 'RISING STAR' award for Best Womenswear Designer.

In addition, he debuted his collection on the runways of Hong Kong Fashion Week in January 2015 as a guest of the Hong Kong Trade commission and has participated in NEW YORK FASHION WEEK: MEN since its inaugural season in the same year.

Currently, Diran divides his time between the United States of America and Asia, where he has served as Creative Director for prominent menswear brand LILANZ in China for over three years and as an Independent Creative Consultant for prominent brands worldwide.

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Pradeep Dhuri

Pradeep Dhuri is a graphic designer, health enthusiast, video creator, and editor with a continuous desire to learn and develop. He is driven by an ambition to produce better things every day and to contribute to the world's betterment. He also utilises his talent for writing to explore fascinating ... read more


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