Explore The Future of Football With Puma & Neymar Junior

  • 17th Jan 2023
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Explore The Future of Football With Puma & Neymar Junior

Puma X Neymar Jr.

PUMA has just released the latest generation of their FUTURE football footwear line. At a unique FUTURE World event in Paris, PUMA will introduce a new football boot that takes you into the future of football. Neymar Jr. will host the inaugural event as he searches for the game's next rising star, and aspirants from across the globe will compete in front of the Brazilian sensation to become PUMA Football ambassadors for 2023.

Future of innovation and technology is represented by the FUTURE football boot. The boot is all about pushing the limits of what is possible on the field while maintaining a stylish appearance. The new FUTURE has a revolutionary redesign intended for the highest level of agility. The new model has an innovative FUZIONFIT360 dual mesh upper and incorporates PUMA's unique PWRTAPE technology to boost support for a space-age adaptable fit, allowing you to concentrate on driving the opposition crazy regardless of whether you're playing with or without laces.

"The introduction of PWRTAPE technology is an innovative development. The location of the PWRTAPE is based on strain data acquired by monitoring strain forces on the boot's top throughout a range of crucial football motions, such as accelerating, sprinting, cutting, and kicking", according to Florian Nemetz, Senior Product Line Manager for Teamsport Footwear.

"The PWRTAPE was then incorporated in a zig-zag pattern to give targeted support in regions of high strain." This gives our players with ideal support and a locked-in fit, allowing them to make important moves on the field without restriction."

The FUTURE has created 3D textures placed in crucial contact zones to improve ball grip and control during passing, dribbling, and finishing, therefore allowing players to unleash their creativity. A further update to the FUTURE is a brand-new plate with a split composition intended to provide the best traction and stability.

The Dual-Density Motion System Outsole is comprised of a PEBAX composition in the heel for stability and explosive energy transmission, and a flexible TPU composition in the forefoot for greater flexibility during quick direction changes. Combined with a lightweight Nano Grip sockliner insole, the technology prevents the foot from slipping within the boot, enabling you to retain power transmission for explosive actions.

"The FUTURE is always changing. I need a pair of boots that are both comfy and nimble in all directions. The new FUTURE feels even more supportive and adaptable, which enables me to make rapid cutbacks while dribbling the ball, allowing me to play without restriction. The introduction of the new boot is also a great time since we are searching for the FUTURE of the game by offering anybody the opportunity to engage in our FUTURE challenge and join the PUMA family,"

said Neymar Jr.

Made for her, the new FUTURE For a high-performance fit that prioritises women, the volume and instep height of the women's fit are based on the anatomical shape of the female foot.

James Maddison, Julia Grosso, Dzsenifer Marozsán, and Neymar Jr. will all wear the FUTURE. As a start toward a brighter future, the top of the FUTURE is constructed using at least 30 percent recycled materials.

The PUMA FUTURE Supercharge edition will be available for pre-order beginning on January 12 at PUMA.com, PUMA shops, and specialty football retailers. On January 19th, The FUTURE will be distributed worldwide.


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Suhas

Suhas Kataria is an ardent utopian, luxury real estate marketer & consultant, techpreneur (with a focus on proptech), SEO copywriter & trainer, lyricist, musician, rapper, runner & an eternal learner. As the Founder and CEO of Realspace, Suhas has 20 plus years of hands-on work experien... read more


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