Blog Brand Story | India
Delhi based Creative Agency 'AM Branding Co' Is A Powerhouse For Building Iconic Brands
- 18th Nov 2020
Founded in 2017, AM Branding Co is a beautifully organized multi-functional creative studio and branding agency that is popularly known for representing multiple leading fashion brands in the country and is counted amongst the top branding agencies in Delhi today.
The visual conception of the brand was brought to life by creative husband-wife duo, Mridul Sawhney and Aviral Rungta, who had quite a clear vision for the business they wanted to create. AM Branding is a creative space that stands for meaningful collaboration to create and develop the absolute best strategies to make your brand stand out.
About AM Branding
While it is imperative to understand the clients story and what the brand truly stands for, at AM Branding, the team comes together to draw out the most perfect combination of research, knowledge and strategy combined with creating aesthetically unique and powerful identities to create visually engaging stories for their clients.
The creative agency is well equipped with the most relevant updates in the industry and uses a clear-cut and honest approach in creating the correct strategies, eliminating all clutter and chaos, making it easier to connect with the real brand identity.
The agency specializes in 360-degree visual communication services while catering to all those important aspects of your brand to make it the absolute best in the game. These power-packed services include Art Direction, Graphic Design, Web Designing, Photography, Social Media Management, Creative Consultation and Branding.
The core focus is to truly understand the client brief and identify the intriguing story behind the brand, since at AM Branding we believe that stories are the central force to creating ideal designs for a brand.
Every element is chosen based on the brands personality and perfectly altered to fit the identity, with one-of-a-kind creative designing, honest perception and clear communication.
One of the most iconic factors of the work that AM Branding does lies in their keen eye for detail and a gravitating focus on creating visually appealing and unique aesthetics for brands.
“All my work has a unique DNA of being visually-organized. I don’t work well with clutter.” says co-founder Mridul Sawhney.
After understanding the brands story, the main aim is to create such engaging and powerful strategies- be it by using effective communication theories or developing dynamic graphics, that it becomes a reference point for International brands in terms of astounding visual communication techniques.
The Clientele Diaries
AM Branding’s sheer professionalism and relentless focus on creating impressive brand identities has led them to garnering projects with top brands in the fashion and lifestyle industry. While their work speaks for itself, the true dedication and commitment towards creating the best experience and services has inherently resulted in tremendous organic growth.
Akanksha Gajria, Saaksha & Kinni, Kunal Rawal, Arpita Mehta, Neeta Lulla and Jayanti Reddy are among some of the top designers the brand has had the pleasure to work with. Apart from this, AM Branding has also worked on celebrity stylist, Tanya Ghavri’s company called Dhoom Dhaam Weddings in renewing the website, social media and transforming the brand identity.
The team was also responsible for end-to-end branding of Indian cricketer, Shikhar Dhawan’s décor line called DaOne and even designed the décor for the launch-event which was held at Trident, Mumbai.
The luxury branding agency continues to attract top clients from across the country to work with their brand and effectively transform their identity.
The Founder Duo
AM stands for the initials of the creative founders, Aviral Rungta and Mridul Sawhney who collectively brought this dream to life with their inventive vision and need to create something exemplary in the branding industry.
Mridul Sawhney, Creative Director
With a degree in Fashion Communication from NIFT, Bangalore, she was always aware of her potent love for visually pleasing aesthetics. Her degree helped to bring this dream to life by further evolving this existing design sensibility.
From freelancing jobs all around the world to her first job as a brand consultant for JJ Valaya, the experiences only added to her already strong design and aesthetic skills. Eventually becoming the Creative Head at fashion house Nikasha, she was responsible for heading the PR, sales, branding and marketing of the brand.
She was also an integral part in establishing a visual tone for the brand, which she now does for upcoming brands at AM Branding and is on her journey to refine India visually.
Aviral Rungta, Business Head
While Mridul is the creative brain behind AM Branding, Aviral is the logical half of the agency. With his acute knowledge of business and an innate passion for entrepreneurship, Aviral manages the accounts and website tech side of AM Branding.
Bringing in 7 years of experience in Business and a degree in Aeronautical Engineering from Florida, he ensures that the team is full of bright and motivated individuals who fit in correctly and is responsible for leading the accounts and tech department.
With his problem-solving skill and logical reasoning, he makes for the perfect logical partner to his creative other half.
Together with their team, Mridul and Aviral make the best partners to run a full-service personalized boutique studio successfully.
Since their work is spread across a wide variety of sectors, it makes it exceptionally beneficial for brands that are looking for a transformation to invest in their services and watch it grow exponentially.
To know more about AM Branding, the founders and services, you can find the link below: