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Bulova's Newest Men's Jewellery Collection Draws on Tradition and Bulova Partners With SHR Jewellery Group to Launch Expanded Collection

  • 25th May 2023
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Bulova's Newest Men's Jewellery Collection Draws on Tradition and Bulova Partners With SHR Jewellery Group to Launch Expanded Collection

Discover Bulova's New Men's Jewellery Collection at COUTURE in The Epernay Ballroom in Las Vegas.

New York, New York (24 May 2023)

Bulova partners with SHR Jewellery Group to introduce its 2023 collection of men's fine jewellery, making a significant statement that embodies the company's and its founder's audacious character and iconic style.

After introducing its first men's jewellery designs in 2019, Bulova is expanding its offerings to include fine jewellery by introducing a new men's jewellery collection. The collection features select pieces inspired by the history of the brand and its immigrant founder, who began his jewellery career at Tiffany & Co. before establishing his own store in New York City in 1875.

Bulova's most recent men's jewellery collection features the introduction of its patent-pending signature Bulova LinkTM chain, which was inspired by the company's long-standing tuning fork logo. This design, destined to become a classic, is featured in all categories, including necklaces, rings, and bracelets. Additional pieces honour the company's watchmaking heritage and feature Chronos, the Greek "God of Time," while others commemorate Joseph Bulova's homeland in the Crest of Bohemia subcollection, which features a prominent image of a majestic lion—a symbol of strength, courage, and adventure.

"We are thrilled to introduce this updated collection of men's jewellery inspired by symbols and icons from Bulova's illustrious past. Partnering with SHR Jewellery Group elevates our exquisite jewellery business to the next level. SHR is a market leader in men's apparel and shares our dedication to innovation and excellence."said Citizen Watch America President Jeffrey Cohen.

Scott Rauch, president of SHR Jewellery Group, remarked, "We're thrilled to partner with Bulova, a storied American brand with a vast distribution network."

In addition to a vast selection of new designs and updated classics that combine the innovative and the iconic, the new Bulova fine jewellery styles feature an array of upgraded materials, such as sterling silver with 14 karat gold accents, black diamonds, Damascus steel, ceramic, and a variety of precious and semi-precious gemstones, such as mother of pearl, malachite, and onyx.

The collection contains earrings, rings, bracelets, necklaces, and amulets. Each piece has been constructed with the same unwavering dedication to quality and attention to detail for which Bulova and SHR are renowned. The updated collection's retail prices range from $120 to $1,250.

The collection is currently available for preview on and at The Epernay Ballroom at Couture from June 1 to 4, 2023, at Wynn Las Vegas.

About Bulova

Bulova has been synonymous with quality, precision, and innovation in the world of timekeeping since its founding in 1875. With a rich history and a dedication to exceptional craftsmanship, Bulova continues to produce exceptional timepieces that combine classic elegance with innovative technology. From the iconic Archive Series to the renowned Curv and the Proprietary Precisionist movement, Bulova continues to represent the pinnacle of watchmaking. For additional details, please visit

Concerning SHR Jewellery Group

SHR Jewellery Group is a creative, full-service jewellery business that focuses on brand development, product creation, and licencing. Licence Global magazine has repeatedly ranked SHR among the TOP 150 LICENSEES. It is one of the largest manufacturers of men's jewellery in North America and has specialised knowledge and over three decades of experience in the men's jewellery category.


Pradeep Dhuri is a graphic designer, health enthusiast, video creator, and editor with a continuous desire to learn and develop. He is driven by an ambition to produce better things every day and to contribute to the world's betterment. He also utilises his talent for writing to explore fascinating ... read more



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