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Armani Exchange unveils new Fall - Holiday 2023 Collection with Kartik Aaryan

  • 15th Sep 2023
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Armani Exchange unveils new Fall - Holiday 2023 Collection with Kartik Aaryan

15th September 2023 

The Fall/Holiday 2023 Collection by A|X Armani Exchange brings new and expanded watch platforms for men and women, featuring unique textures, eye-catching design details and fresh minimalist watch styles. The range of Holiday products will be available from October 2023.

“The minimalist theme of the A|X Armani Exchange Fall/Holiday 2023 Collection is a brilliant showcase of understated design. While subtle, the unique textures, and prismatic hues of the collection make it an exciting choice to pair with a varied range of outfits and occasions. My personal approach to fashion is characterised by constant experimentation and evolution, and the new A|X Armani Exchange range offers me the perfect accessories to accentuate all my varied style choices.

Kartik Aaryan, Brand Ambassador, A|X Armani Exchange

Minimalist designs, vibrant hues, and unique styles define A|X Armani Exchange’s new timepiece collection for the Fall/Holiday season




The men collection welcomes a bold and updated execution of a well-known A|X Armani Exchange shape. Reminiscent of ocean waves, the unique ombre texture on the dial draws attention to these timepieces. At 44MM, the watches feature a rotating bezel and 100 metre/10 ATM functionality. Range begins at INR 17,495.


Our newest shape perfects a minimalist unisex design, available in black, gold-tone and silver-tone plating. A slim 40MM case and sleek dial make the collection a necessary addition for the season, versatile and easy to wear all day long. Priced at INR 9,995.


This watch takes inspiration from classic prep style that feels new again. In the same deep petrol blue that weaves its way from this season's A|X Armani Exchange ready to wear styles, this timepiece features a simple stripe, stainless steel bracelet and a lightweight 46mm dial. The timepiece is available in silver-tone plating, and is priced at INR 13,995.


This 42mm watch features a black and white matte sunray dial. With multifunction movement and black leather strap, it is priced at INR 11,995.


Our newest gift set includes a stainless steel chain bracelet and a 44mm watch featuring a black sunray dial, chronograph movement and two-tone stainless steel bracelet. Priced at INR 19,495.





A|X Armani Exchange bestselling styles are refreshed with classic preppy stripes that feel fresh, eye-popping subeyes and new season colorways. A deep burgundy colour is king in the Holiday 2023 collection, while visible A|X logos are present throughout this season timepieces. Range begins at INR 14,995.



The core chronograph and Diver platforms are updated with new classic and inspired color combinations. Each timepiece features a full metal case and a 44 mm dial. Range begins at INR 17,495.

Available in select online and offline stores.________________________________________


In 1991 I had an intuition, and I called it A|X. Looking at the reality of the street, before it became just another vogue, I created fast, affordable metropolitan clothing for the young generations or those with a young mindset. The spirit persists today in apparel and accessories that speed forward to an urban drum keeping the quintessential effortlessness and the active stance of the GA DNA.
– Giorgio Armani


Pradeep Dhuri is a graphic designer, health enthusiast, video creator, and editor with a continuous desire to learn and develop. He is driven by an ambition to produce better things every day and to contribute to the world's betterment. He also utilises his talent for writing to explore fascinating ... read more


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