Aamod by Anavila - A Bridal Epiphany

  • 23rd Oct 2023
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Aamod by Anavila - A Bridal Epiphany

The Aamod Genesis

Aamod, the inaugural bridal collection by Anavila, is a reverent nod to timeless elegance and profound authenticity. Drawing from the sacred Vedas' deep wells, it embodies the Vedic concept of 'Aamod' – the pure resonance of joy. This collection speaks to brides seeking to embrace beauty and pleasure from within, making them the epicenter of their own celestial aura.

The Fabric of Heritage

Dive into a symphony of lehengas, saris, and kaftans. With threads spun from ethereal khadi silks and luminous linen zari, each piece is a testament to the rich tapestry of 17th-century Rajasthan. Features like Bundi miniature paintings, intricate embroidery, and poetic applique motifs weave stories of romance and tradition.

A Nod to Vedic Virtue

The Vedas speak of life's karmic rites, with Vivaha (marriage) being paramount. This sacred union, once celebrated with the cosmos as witnesses, was steeped in respect and veneration, especially for women. Anavila's Aamod collection revives this ethos, ensuring weddings don't lose their depth in today's spectacle-driven world. It's a return to the sanctity of vows, where adornments mirror cultural values, heritage, and the true spirit of matrimony.

Anavila: The Loom's Muse

Anavila’s sartorial voyage began in 2011, with a fervent love for indigenous textiles. Her pioneering efforts reimagined the classic sari, blending modern aesthetics with age-old techniques. Her collaborations with artisans - from West Bengal's textile weavers to Rajasthan's embroiderers - culminate in Aamod, a distillation of 13 years of passion and innovation.

Elegance Reimagined

Anavila's bridal anthology paints a canvas of nature's splendors. From the romance of Nayikas to Bundi's lush landscapes, each piece is a narrative. The color palette – shades of turquoise, berry, yellow, peach, and ivory – is reminiscent of ancient Bundi frescoes. Metallic kaftans with linen zari stand out, with the zari's shimmer taking center stage, redefining luxury.

Nature's Quiet Whisper

Anavila draws inspiration from nature's unassuming beauty. In a world that often confuses luxury with excess, the motifs in Aamod, whether they are splendid Bundi frescos or delicate Jharkhand appliques, are a tribute to subtlety and serene abundance.

Aamod: The Paradigm Shift

Aamod breaks away from bridal conventions that are burdened by excess. Anavila believes in luxury that transitions from the ornate to the simple, from the flamboyant to the nuanced. Aamod is not just fashion; it's a philosophy. It's a call to authenticity, saluting those who seek a life in harmony with tradition and modernity.

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Namrata Parab

Namrata is a web and graphic designer with a strong urge to learn and grow every day. Her attention to details when it comes to coding web pages or creating materials for social media uploads or adding that extra flair to blogs has been commendable. She pours her spirit into any work that she undert... read more


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