Blog Real Estate | United States
8 brilliant Ideas to Maximise Your Luxury Home's Appeal With Strategic Staging
- 15th May 2023
Strategic staging to increase your luxury home appeal
When it comes to selling your luxury home, appearance is everything. In order to attract buyers, you must highlight the greatest aspects of your property. Staging your home is not only a way to make it look more attractive, but also a smart investment that can increase its value and help it sell faster.
Staging your luxury home involves preparing it for sale by enhancing its curb appeal, decluttering and cleaning the interior, highlighting the architectural and design elements, updating the lighting and accessories, and bringing in some fresh flowers and plants.
Get your luxury home sold faster with these 8 proven staging tips:
1. Begin with curb appeal
First impressions matter when selling your luxury home. You want to make sure the exterior of your home is inviting and attractive, or you will never get homebuyers inside to see the interior. Get a professional to pressure-wash the outside of your house, the driveway, and the pathways, and to paint the outside and the deck if necessary. Keep the grass cut and the hedges trimmed, and put flowers in the window boxes you just cleaned.
Doug from Apartment Living Locators advises:
“Investing in a new mailbox and welcome mat, installing large, legible house numbers, and painting the front door may do wonders for curb appeal. If you want to show the house in the evening, lighting the front porch and pathway is a good idea."
2. Declutter everywhere
Reduce visual obstructions and extra furniture to provide the impression of more space in your house. Toys, photographs, magnets, and other personal objects should be put away. If you need more space, you may rent a storage unit. If you want potential buyers to see themselves living there, you should declutter the space and avoid placing furniture against walls. Instead, arrange seating in discussion groups. Pack up unnecessary items from your shelves and closets so that potential buyers can see how much storage space they have to offer. Rent a few essential items of furniture if your house is vacant so potential buyers may see their own belongings in the room.
3. Deep clean everything
Clean everything. Dust every surface, polish every fixture, scrub every tile, and vacuum every carpet. Pay special attention to the kitchen and bathrooms, where dirt and grime can easily accumulate. Make sure the appliances are spotless, the countertops are shiny, the sinks are sparkling, and the toilets are sanitized. Replace any worn-out towels, rugs, shower curtains, or bedding with new ones that match the color scheme of each room.
4. Remove personal items
Take down any personal photos or memorabilia that you don’t want potential buyers to see. You want them to focus on the features of your home, not on who lives there or what they do. Replace any family portraits with neutral artwork or mirrors that reflect light and make the space look bigger. Remove any religious symbols or political signs that might alienate some buyers
5. Highlight the best features
Your luxury home has some unique features that set it apart from other properties on the market. Maybe it has a stunning view, a spacious balcony, a cozy fireplace, a gourmet kitchen, or a spa-like bathroom. Whatever it is, make sure you highlight it and draw attention to it with strategic staging. For example, if you have a beautiful view, open the curtains or blinds and place some comfortable chairs or a table near the window. If you have a fireplace, light it up or decorate it with candles or plants.
6. Update the lighting
Lighting can make a big difference in how your luxury home looks and feels. You want to create a bright and airy atmosphere that showcases your home’s beauty and elegance. Replace any outdated or broken fixtures with modern ones that match your home’s style. Use warm white bulbs that give off a soft glow rather than harsh fluorescent ones that cast shadows. Add some lamps or sconces to create layers of light in each room.
7. Add accessories
Accessories are the finishing touches that can make your luxury home look more stylish and personalized. Choose accessories that match your home’s color scheme and style,and avoid overcrowding or mismatching them. Some examples of accessories that can add luxury to your home are:
• Plants, both real and artificial, that can add color, texture, and life to your home. You can choose a statement plant, such as a fiddle leaf fig or a palm, to place near a window or in a corner, or a variety of smaller plants to display on shelves or tables.
• Artwork, such as paintings, prints, or photographs, which can express your personality and taste. You can create a gallery wall with a mix of frames and sizes, or choose one large piece to hang over your sofa or bed. You can also use your own family photos to create a personal ‘wall of fame’ on a statement colored wall.
• Cushions, throws, and rugs, which can add comfort and coziness to your home. You can layer different fabrics and textures, such as velvet, faux fur, or wool, to create depth and warmth.
8. Bring the outdoors inside
Fresh flowers or branches can make your luxury home feel immediately inviting, alive, and beautiful. You can choose flowers that match your home’s color scheme or contrast with it for a more dramatic effect. You can also use branches or greenery to create an elegant arrangement that adds height and interest to your space.
Staging your luxury home for maximum appeal is not only a way to make it look more attractive, but also a smart investment that can increase its value and help it sell faster. By following these tips, you can transform your luxury home into a show home worthy of buyers’ attention and admiration.