The Label Sureena Chowdhri signifies simplicity, and elegance. It specialises in Indo-western wear in chanderi and cotton. The brand believes in the philosophy of  "Less is more" and curates the garments that are inspired from Indian tradition to create a new meaning of luxury that is authentic, heritage and sustainable. The design language of the brand is simple, minimalist, versatile and well- thought. Every collection is based on a theme that gives the brand a flexible yet a bold outlook. One of the recent collections of the brand “Sukoon” talks about the peace and stillness we attain after the nuances of the turbulence. Keeping in mind the theme the designer has chosen vibrant hues for this collection. A- List bollywood celebrities like Madhuri Dixit and Tapsee Pannu and bloggers like Kusha Kapila and Dolly Singh are often spotted wearing the brand.   

STARTED IN: 2018

USP/SPECIALISATION:  The designs of the brand are comfortable, relevant and give attention to detail. The aim of the brand is to create sustainable luxury fashion which is conventional and authentic. With a specialisation in Indo-Western wear, the brand uses fabrics like cotton, chanderi, silk and organza. The brand uses hand-embroidery, gold beads,sitara motifs and slight zari work to give every piece a luxurious touch.  

ONLINE PRESENCE: sureenachowdhri.com, Aashni+Co

OFFLINE PRESENCE: 
Flagship Store-  Greater Kailash,New Delhi
Pret Store- Meharchand market, New Delhi

CLOTHING TYPES OFFERED:  
Womens wear
Sarees
Lehengas
Dresses
Dupattas 
Suit sets  

COST OF OUTFITS: INR 4,500 - INR 35,500 (Approximately)

WORKING STYLE: The brand aims at creating a look that is unique, elegant and comfortable specifically curated for her clients. One of her recent collections "Albeli" is a manifestation of new and old, and is inspired by vistas of Morocco. Using delicate embroidery the brand uses a minimalist design language. The subtle hues and hand embroidery makes the garment fit for any occasion.