Label Siddartha Tytler, a worldwide acclaimed brand creates designs that are anything but ordinary. Being a self-confessed and non-conformist label, it has ensembles that are a class apart. The collections exude elegance and sophistication. With sharp cuts and bold colors, Siddartha Tytler's collections are a mix of various moods all hung together by an affinity for bling and high-octane allure. The menswear line also echoes comparable notes to the womenswear and obliges the 21st-century metrosexual who isn't hesitant to wear his style statement on his sleeve. Smooth and up-to-date, the range gloats of organized cuts, vibrant colors, and an easy combination of quirky with the classic. The label has made a mark not only in India but internationally as well. The label is regularly featured at Wills India Fashion Week and Bridal Asia exhibition. Celebrities like Amrita Puri, Sonali Bendre, Aditi Rao Hydari, Parineeti Chopra and Neha Dhupia are often seen wearing clothes from the label. Kunal Nayyar of ‘Big Bang Theory' and Neha Kapur this label for their appearance on 64th Annual Emmy Awards. 

STARTED IN: Siddartha launched his eponymous label 2002.

USP/SPECIALISATION: The label's expertise ranges from traditional with a contemporary mix to sensual and draped western wear. Further one can always see the application of crystals on the outfits, a signature element of the brand. 

ONLINE PRESENCE: Siddartha Tytler, Pernia's Pop Up Shop, Strand of Silk, Carma, Aza

OFFLINE PRESENCE: Siddartha Tytler has a flagship store in New Delhi and retails through various multi-designer stores in Mumbai, New Delhi, Chennai, Kolkata in India and in Los Angeles, New York, New Jersey USA.

CLOTHING TYPES OFFERED: The label has a wide variety of men and womenswear contemporary and modern outfits. You can choose as per your sense of style and taste, from Indo western outfits to elegant bridal wear. Some of the styles available are as follows:
Lehengas
Skirts
Evening gowns
Anarkalis
Kurtas
Sherwanis and Kurtas
Men's Accessories

COST OF OUTFITS: The label has a wide range of outfits available at different costs between INR 6,000 to 6 Lacs. 

WORKING STYLE: From summer styles in light, agreeable textures like cotton, malmal, crepes and linen to winter assortments utilizing silk and suede, leather, wool, the brand's collection offers everything. Not one to avoid a touch of razzle-dazzle, Tytler's creations quite often flaunt crystal use (which is the USP of the brand) and lovely surface ornamentation along with unique motifs, fine thread and appliqué work.