Paridhi Jaipuria's label focuses on a unique style that is derived from her traditional roots and renders the designs a spotlight with regard to their neat and clean lines, keen detailing and  enjoyable silhouettes. The brand projects a harmonious blend of cultural freshness and chic modern aesthetics. It stands out due to its timeless and effortless approach to dress the modern and progressive women of today , who prefer contemporary clothing that suits them through the formal day at work as well as at informal events.

STARTED IN: 2014

USP: Harmonious blend of cultural freshness and chic modern aesthetics
Contemporary Women's wear label 

ONLINE PRESENCE: Paridhi Jaipuria Official Website, azafashions.com

OFFLINE PRESENCE:  6, Yamuna Path, Suraj Nagar West, Civil Lines, Jaipur - 302021

CLOTHING STYLE OFFERED: 
Dresses
Jumpsuits
Tops
Bottoms 
Outerwear

COST: Rs.4200 - Rs.20500 

WORKING STYLE: Paridhi Jaipuria's  label steers a modern take on traditional ways of weaving raw handloom fabrics, made by the hands of skilled craftsmen in order to create minimal and relaxed garments that work well for the free spirited women who believe in their individuality. The urban workday includes earthy textures and neutral colour palette combined with intricate beading and embroidery detailing; catering to the blend of culture and modern aesthetics.