Born out of a passion for creativity and artistry, Jayanti Reddy, based out of Hyderabad, was launched by the woman herself in the year 2012. The luxury womenswear fashion label is an epitome of elegance and understated aesthetics. The uniquely crafted pieces are made from naturally dyed and handwoven textiles like Benarasi and  Chanderi Silk with gracefully intricate hand embroidery embellishments. The brand is known for its vintage weaves and designs inspired by nature's elegance. Immersed in rich Indian culture and craftsmanship, her designs are still identified by the urban bride because of her contemporary approach at incorporating traditional techniques. This Indian luxury brand celebrates the amalgamation of Indian ethnic wear with a subdued grace thus adding uniqueness to each ensemble. The erratic shades add to the lively culture that the brand seeks to represent. Opulent festive collections along with chic signature casual wear, both finished with craftsmanship is quintessentially Jayanti Reddy. Visit them now for some absolutely enchanting curations with a perfect blend of ethnicity and modernity!

STARTED IN: 2012

USP/SPECIALISATION: A blend of Indian handcrafted vintage weaves and textiles embellished with fine embroidery with an understated contemporary elegance

ONLINE PRESENCE: Jayanti Reddy, Aza Fashions, Pernia's Pop Up Shop, Ogaan, Nykaa Fashion, Aashni and Co

OFFLINE PRESENCE: Hyderabad, Aza Fashions, Pernia's Pop Up Shop, Ogaan, Nykaa Fashion, Aashni and Co

CLOTHING TYPES OFFERED:  They have a wide range of custom made and ready to purchase outfits for your wedding or any ceremony.
Indo-western
Bridal lehengas
Light lehengas
Anarkalis Suits
Lehenga skirts
Sarees
Kurta Sets

COST OF OUTFITS: INR 35,000-4,00,000

WORKING STYLE: A combination of deeply rooted Indian culture and tradition with a contemporary touch is what the brand aims at. They work significantly with vintage handwoven textiles featuring meticulously handcrafted embroideries. Even with an eccentric colour palette and heavy embroideries, the ensembles have a toned-down grace to strike a perfect balance for the millennial bride.