Farah Khan Ali is a designer, adventurer, leader, altruist, and an artist. 

She launched her own jewellery brand "Farah Khan" in 2004. She also founded a designer jewellery brand Farah Khan Fine Jewellery for International and domestic clients. She is the iconic designer and soul of the brand.  The designer was voted by the Network 7 Media Group's India Leadership Conclave 2015 Edition as "Innovative Leadership in Luxury Brands Concept 2015" founded by Satya Brahma.

Her sources of inspiration come from real life - travels, history, art, nature. She creates unique designs using a vision sparked by an unforgettable memory.

She has over two decades of expertise in the jewellery industry and her designs are the perfect harmony of flamboyant and opulent. She focuses on the design detail and elegance, creating designs that are intricate, striking, bold, yet always with a side of femininity. 

She always pushes herself to tougher and tougher challenges, bringing the same appetite to her styles. For her, the journey and experiences are more important than the destination.

Apart from being one of the most famous designers of fine jewellery, she also has a sense of humility, and is aware of the responsibility to help others as much as she can.