Anoli Shah's designs are known for its blend of ethnicity and traditionalism that has earned her a name under the couture labels in this country. She has helped bring abundant of her styles noticed on the international platform further, together with her gifted team of designers, she ensures that each bridal lehenga or getup wear that she creates makes the bride appear as if 1,000,000 greenback dream on her special occasion. This brand is a perfect mixture of the past and the present designers mingled together. 

STARTED IN: 2010

USP/SPECIALISATION: The designer is best known for her luxurious, modern silhouettes united with ancient Indian techniques, craft and textiles in a bid to form the right design formulated between the past and present .

ONLINE PRESENCE: Pernia, Asshni &Co, Carma, Instagram , Facebook, Wedding wires , Aza fashions , https://www.anolishah.com/. 

OFFLINE PRESENCE: Ashray Building, Ground Floor, Corner of 13th, &, 18th Rd, Khar West, Mumbai, Maharashtra 400052 

CLOTHING TYPES OFFERED:
Indo-western outfits
Shararas
Gowns
Anarkalis
Lehngas
Sarees

COST OF OUTFITS: It has various outfits available at different costs ranging from that can be known on request .

WORKING STYLE: The brand's key focus is to explore segments of  Indian clothing , craft or technique every season, and reimagine it in a manner that may resonate along with her international patrons. Her robust ties to Gujarat draw her to native textiles like mashru (also called gaji andbandhani). Marodi embroidery could be a signature of the label, usually employed in combination with alternative forms like zardozi, aari, pita, and mukaish.  Ajrakh (a vegetable dyeing technique from Kutch) and tie-dye shibori are a number of the opposite techniques Shah of Iran has worked with.