Alexa Chung is a television presenter, fashion designer as well as an ex-model who has made a career of her widely popular sartorial choices, trendsetter status and role as a muse. In the year 2017, Alexa Chung launched her eponymous label which is now stocked on Matches and Net-a-Porter. This was done along with a longstanding collaboration with AG Jeans since the year 2015. At the age of 16, Chung was scouted by an agency at the Reading Festival where she got a chance to go on to model for teen magazines such as Elle Girl and CosmoGIRL! This was one of the major projects that Alexa got, not only this, but also she got the chance to work with many reputed companies including Fanta, Sony Ericsson, Sunsilk, Urban Outfitters, and Tampax.

In the year 2006, Chung got an opportunity for a profile-raising foray into television. After this, Chung became the face of several fashion collections and got her recognition as a model. She worked for big labels from Vivienne Westwood Red Label to Oxfam's ethical clothing line Revamped. After a short period, in 2009, Chung was made contributing editor at British Vogue and then she moved to Next Model Management. In the year 2009 itself, Mulberry created the Chung-inspired Alexa bag, which was a huge success and was primarily responsible for an increase of 79 percent in sales for the luxury brand the following year.

Chung was not only into fashion, she wanted to create an impression on the world and she eventually did. Chung's fashion career has most recently extended to design as well as collaboration projects. These projects include a two-season collection at J.Crew which was basically owned by Madewell, a 2019 eyewear collection with Sunglass Hut and longstanding collaboration with AG Jeans. Her first solo design project, Alexa Chung, saw its inaugural collection bought by international stockists containing Net-a-Porter, Bergdorf Goodman and Colette as well. In the year 2010, Chung was also presented with the BFC's British Style Award, an accolade which "recognizes an individual who embodies the spirit of British fashion and is an international ambassador for the UK as a leading creative hub for fashion." people love her work and so as it was people's choice, she went on to win the Award, as voted for by the public, in the year 2011, 2012, and 2013 as well.

2010 was a revolutionary year for Alexa. In the month of February 2010, Chung collaborated with J.Crew's Madewell on a women swear line. This collaboration was unveiled during New York Fashion Week. This was a big success, so she did it again in the consecutive year. The second collection by Alexa with Madewell released in September 2011. 

With acclaim spanning the industry and beyond, American Vogue's  Anna Wintour  has praised Alexa for her work and contribution to the fashion industry, Anna has described Chung as "a phenomenon," while The New York Times declared her "the  Kate Moss  of the new generation." she was praised all over the world. Karl Lagerfeld has dubbed her "beautiful and clever... a modern girl."