Timex Group x Aston Martin - A Fusion of Speed, Precision & Luxury

  • 2nd Feb 2025
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Timex Group x Aston Martin - A Fusion of Speed, Precision & Luxury

A Legacy of Excellence Meets High Horology

Luxury and performance take center stage as Timex Group partners with Aston Martin to redefine high-end horology and jewelry. Unveiled at the prestigious Timex Group Global Summit in Abu Dhabi, this landmark collaboration unites two legendary brands—one celebrated for its timekeeping mastery, the other for its automotive brilliance. The result? An exclusive collection of watches and jewelry that seamlessly blends Aston Martin’s iconic design language with Timex Group’s craftsmanship. 

The Art of Precision: A New Era in Watchmaking

Under this licensing agreement, Timex Group will develop, manufacture, and distribute exquisite timepieces and jewelry under both the Aston Martin and Aston Martin Aramco Formula One® Team brands. With a shared commitment to innovation and precision, these collections will appeal to motorsport aficionados, luxury seekers, and discerning collectors alike.

Signature Aston Martin Elements in Horology & Jewelry

Slated for a Fall 2025 launch, the upcoming collections will feature Aston Martin’s signature Racing Green, legendary wings emblem, and sophisticated aesthetics inspired by the marque’s engineering prowess. Every piece will encapsulate the brand’s deep-rooted heritage, offering a perfect blend of speed, elegance, and timeless craftsmanship.

Designed for Connoisseurs of Performance & Luxury

Designed for Connoisseurs of Performance & Luxury
Designed for Connoisseurs of Performance & Luxury
These collections aren’t just about watches and jewelry—they represent a lifestyle. Designed for those who appreciate the seamless fusion of mechanical mastery and refined aesthetics, the pieces will exude the spirit of high-speed performance and British luxury. Whether on the wrist of a Formula One enthusiast or a style-conscious collector, these designs will speak to those who value both innovation and tradition.

A Global Rollout Through Curated Retail Channels

The Aston Martin watch and jewelry collections will be available through a strategic global retail network. Aston Martin’s own official retail stores and e-commerce platforms will serve as primary sales channels, ensuring an immersive brand experience. Additionally, Timex Group’s extensive reach will bring these coveted pieces to select authorized retailers and prestigious department stores worldwide.

Capitalizing on the Surge in Luxury Watch Demand

With the luxury watch industry expected to see sustained growth, this collaboration positions Aston Martin and Timex Group at the forefront of a booming market. As demand for heritage-driven yet contemporary designs continues to rise, the collections are poised to captivate a new generation of collectors.

Inspired by Formula One: The Essence of Speed & Precision

Aston Martin’s deep ties to Formula One racing will be a defining feature of these collections. The Aston Martin Aramco Formula One® Team’s relentless pursuit of speed, innovation, and precision engineering will translate into high-performance materials, limited-edition models, and motorsport-inspired designs. Expect timepieces infused with the adrenaline-fueled DNA of elite racing and luxury craftsmanship.

Redefining the Future of Luxury Watchmaking

Timex Group and Aston Martin
Timex Group and Aston Martin
This collaboration between Timex Group and Aston Martin is set to revolutionize the luxury timepiece industry. By fusing automotive heritage with horological innovation, the partnership will bring forth a collection that embodies precision, exclusivity, and cutting-edge design. With the first releases expected in 2025, the anticipation among collectors, motorsport enthusiasts, and luxury connoisseurs is already mounting.


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Pradeep Dhuri

Pradeep Dhuri is a graphic designer, health enthusiast, video creator, and editor with a continuous desire to learn and develop. He is driven by an ambition to produce better things every day and to contribute to the world's betterment. He also utilises his talent for writing to explore fascinating ... read more


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