Timex Group x Aston Martin - A Fusion of Speed, Precision & Luxury
- 2nd Feb 2025
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A Legacy of Excellence Meets High Horology
Luxury and performance take center stage as Timex Group partners with Aston Martin to redefine high-end horology and jewelry. Unveiled at the prestigious Timex Group Global Summit in Abu Dhabi, this landmark collaboration unites two legendary brands—one celebrated for its timekeeping mastery, the other for its automotive brilliance. The result? An exclusive collection of watches and jewelry that seamlessly blends Aston Martin’s iconic design language with Timex Group’s craftsmanship.
The Art of Precision: A New Era in Watchmaking
Under this licensing agreement, Timex Group will develop, manufacture, and distribute exquisite timepieces and jewelry under both the Aston Martin and Aston Martin Aramco Formula One® Team brands. With a shared commitment to innovation and precision, these collections will appeal to motorsport aficionados, luxury seekers, and discerning collectors alike.
Signature Aston Martin Elements in Horology & Jewelry
Slated for a Fall 2025 launch, the upcoming collections will feature Aston Martin’s signature Racing Green, legendary wings emblem, and sophisticated aesthetics inspired by the marque’s engineering prowess. Every piece will encapsulate the brand’s deep-rooted heritage, offering a perfect blend of speed, elegance, and timeless craftsmanship.
Designed for Connoisseurs of Performance & Luxury

A Global Rollout Through Curated Retail Channels
The Aston Martin watch and jewelry collections will be available through a strategic global retail network. Aston Martin’s own official retail stores and e-commerce platforms will serve as primary sales channels, ensuring an immersive brand experience. Additionally, Timex Group’s extensive reach will bring these coveted pieces to select authorized retailers and prestigious department stores worldwide.
Capitalizing on the Surge in Luxury Watch Demand
With the luxury watch industry expected to see sustained growth, this collaboration positions Aston Martin and Timex Group at the forefront of a booming market. As demand for heritage-driven yet contemporary designs continues to rise, the collections are poised to captivate a new generation of collectors.
Inspired by Formula One: The Essence of Speed & Precision
Aston Martin’s deep ties to Formula One racing will be a defining feature of these collections. The Aston Martin Aramco Formula One® Team’s relentless pursuit of speed, innovation, and precision engineering will translate into high-performance materials, limited-edition models, and motorsport-inspired designs. Expect timepieces infused with the adrenaline-fueled DNA of elite racing and luxury craftsmanship.
Redefining the Future of Luxury Watchmaking

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