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The Montblanc Legend Fragrance Collection Features Zinedine Zidane as its New Face and Official Montblanc Mark Maker
- 19th Sep 2022
Montblanc named Zinédine Zidane the face of their Legend fragrance line and a Montblanc Mark Maker. Later this year, the world-famous soccer player and coach will also be featured in a new ad campaign for the Montblanc Legend fragrance line created in collaboration with the Maison.
Smail Zidane instilled in his son a strong work ethic and enthusiasm for the game, as well as the capacity to always push himself to learn and adapt to new conditions. With a foreword by Zinédine Zidane, his father's autobiography "Sur les chemins de pierres" (Ed Michel Lafon) captures these ideals as he recounts his journey from a poor family in the Algerian foothills to a successful career and life in France.
It is important to Montblanc, as a Maison of culture and excellence, to help people communicate their ideas and thoughts to one another via the written word. This is a sentiment I wholeheartedly share as a recipient of the morals and traditions I have worked to instil in my own children. For me, writing in a notebook is a daily habit... In other words, Zinédine Zidane, I don't just sign autographs.
From September 2022 on, the famous footballer will be featured in Montblanc advertising alongside the company's signature leather goods, which highlight the significance of mobility in achieving one's goals, and alongside Montblanc writing instruments, which highlight the power of writing to unlock creativity and share ideas.
To promote its Montblanc Legend perfumes, Montblanc will soon release a print, TV, and digital ad campaign honouring the iconic Zidane. The great sports figure excelled due to his intense will to win, his superior talent, and his dogged persistence. The inspiration for Montblanc's best-selling fragrance line, Tale, comes from people who live life with purpose, conviction, and passion in the hopes of one day authoring their own legend.