The Diamond Disruptor - How Jessica McCormack Turned Daylight Diamonds into Icons of Modern Heirloom Glamour

  • 29th May 2025
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The Diamond Disruptor - How Jessica McCormack Turned Daylight Diamonds into Icons of Modern Heirloom Glamour

With no formal design training, Jessica McCormack has quietly rewritten the rules of luxury jewellery - merging antique artistry with modern irreverence to dress a new generation of diamond lovers.

A Sparkle That Stopped the Scroll

When Zendaya graced the Golden Globes red carpet this year, it wasn’t just her magnetic presence that captivated the crowd - it was the ring. A 5.02-carat diamond set in a subtly offbeat Georgian-style setting shimmered with a statement far beyond convention. And the name behind that sparkle? Jessica McCormack - a designer who has made diamonds feel less like vault-locked treasures and more like wearable whispers of personal narrative.

From Sotheby’s to Stardom - Without a Degree

McCormack’s rise is as unconventional as her creations. With no formal design education, she honed her eye in the antique-laden world of her father - an art and antiques dealer in New Zealand.

From Sotheby’s to Stardom
From Sotheby’s to Stardom
This early exposure to vintage charm found further depth at Sotheby’s London, where she handled Russian crown jewels, Cartier masterpieces, and Lalique wonders - learning not only the language of luxury but its history, craft, and emotional weight.

Old-Soul Craftsmanship, Contemporary Cool

Founded in 2008, the Jessica McCormack brand blends the poetic grace of antique silhouettes with a distinctively modern irreverence. Her debut creation - the now-iconic Wings of Desire earrings - was a dance of graduated diamonds climbing the ear, catching the attention of no less than Rihanna. It was elegant. Edgy. Effortlessly timeless.

Old-Soul Craftsmanship
Old-Soul Craftsmanship
Since then, her signature style - Georgian-style button-back diamonds, vintage-inspired hoops, and softly rebellious silhouettes - has found fans in Zoë Kravitz, Rosie Huntington-Whiteley, Meghan Markle, Victoria Beckham, Margot Robbie, and Adele. Each piece is a nod to history, and a nudge toward reinvention.

Her much-loved Gypset earrings - delicate hoops suspending old-cut diamonds or vibrant rubies, sapphires, and emeralds - have become cult classics, with starting prices around $4,550. Coveted. Copied. Collected.

Invested in Legacy: Backed by Diamond Royalty

Backed by Diamond Royalty
Backed by Diamond Royalty
Behind McCormack’s creative brilliance is a fortress of financial elegance. Rachel Slack, a descendant of the Oppenheimer diamond dynasty, and Michael Rosenfeld, a third-generation diamantaire, are key investors. Their presence lends not just capital, but legacy - the kind of silent assurance that speaks volumes in the world of fine jewellery.

The New Language of Luxury: Diamonds for Daylight

Perhaps McCormack’s greatest cultural shift lies in her core belief: diamonds aren’t just for nights out - they’re for moments in the light. Her pieces are not aspirational - they are intentional. Made for women who collect memories, not just gems.

The New Language of Luxury
The New Language of Luxury
Her clients, from Hollywood elite to private collectors, wear her pieces at brunch, on planes, at meetings, and on school runs - turning diamonds into daily declarations of individuality, strength, and self-expression.

Jessica McCormack’s aesthetic isn’t loud. It’s lasting. And in today’s world of disposable glitz, that’s the truest luxury of all.


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Namrata Parab

Namrata is a web and graphic designer with a strong urge to learn and grow every day. Her attention to details when it comes to coding web pages or creating materials for social media uploads or adding that extra flair to blogs has been commendable. She pours her spirit into any work that she undert... read more


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