The Diamond Disruptor - How Jessica McCormack Turned Daylight Diamonds into Icons of Modern Heirloom Glamour
- 29th May 2025
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With no formal design training, Jessica McCormack has quietly rewritten the rules of luxury jewellery - merging antique artistry with modern irreverence to dress a new generation of diamond lovers.
A Sparkle That Stopped the Scroll
When Zendaya graced the Golden Globes red carpet this year, it wasn’t just her magnetic presence that captivated the crowd - it was the ring. A 5.02-carat diamond set in a subtly offbeat Georgian-style setting shimmered with a statement far beyond convention. And the name behind that sparkle? Jessica McCormack - a designer who has made diamonds feel less like vault-locked treasures and more like wearable whispers of personal narrative.
From Sotheby’s to Stardom - Without a Degree
McCormack’s rise is as unconventional as her creations. With no formal design education, she honed her eye in the antique-laden world of her father - an art and antiques dealer in New Zealand.

Old-Soul Craftsmanship, Contemporary Cool
Founded in 2008, the Jessica McCormack brand blends the poetic grace of antique silhouettes with a distinctively modern irreverence. Her debut creation - the now-iconic Wings of Desire earrings - was a dance of graduated diamonds climbing the ear, catching the attention of no less than Rihanna. It was elegant. Edgy. Effortlessly timeless.

Her much-loved Gypset earrings - delicate hoops suspending old-cut diamonds or vibrant rubies, sapphires, and emeralds - have become cult classics, with starting prices around $4,550. Coveted. Copied. Collected.
Invested in Legacy: Backed by Diamond Royalty

The New Language of Luxury: Diamonds for Daylight
Perhaps McCormack’s greatest cultural shift lies in her core belief: diamonds aren’t just for nights out - they’re for moments in the light. Her pieces are not aspirational - they are intentional. Made for women who collect memories, not just gems.

Jessica McCormack’s aesthetic isn’t loud. It’s lasting. And in today’s world of disposable glitz, that’s the truest luxury of all.
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