Streax Professional Showcases Innovation and Excellence at Professional Beauty India 2024

  • 6th Jul 2024
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Streax Professional Showcases Innovation and Excellence at Professional Beauty India 2024

New Delhi, India, July 4th, 2024 – Streax Professional, a leader in salon products innovation, successfully concluded its participation at Professional Beauty India 2024. The event, held from July 1-2 at Pragati Maidan, New Delhi, served as a significant platform for industry professionals, brands, and enthusiasts to explore the latest beauty trends and innovations.

Reaffirming Leadership in Haircare

Reaffirming Leadership
Reaffirming Leadership

During the event, Streax Professional reaffirmed its position as a frontrunner in the haircare sector by unveiling its latest product innovations, engaging with industry stakeholders, and enhancing brand visibility.

Rizwan Ahmad, Vice President (Strategic Business Unit) Head, Streax Professional, expressed his satisfaction, stating:

Professional Beauty India provided an excellent opportunity to showcase Streax Professional's commitment to advancing haircare standards. We demonstrated our expertise in hair coloring, styling, and care, reinforcing our dedication to excellence and innovation. The event allowed us to connect deeply with beauty professionals, salonists, stylists, distributors, and potential partners.

Engaging Booths and Live Demos

Neha Bhattacharyya, General Manager Marketing at Streax Professional, highlighted the brand's interactive presence:

“Streax Professional captivated attendees with engaging booths, live demos, and stunning ramp shows, showcasing innovative hair colorants and stylish techniques.”

Key Highlights

Interactive Professional Booth

Streax products
Streax products

Streax Professional’s booth provided in-depth product information and answered queries. Visitors could experience hair styling firsthand and enjoy a fun fortune wheel activity, offering chances to win Streax products.

Colour Pod

Dedicated exclusively to hair coloring, the Colour Pod featured live demonstrations and educational sessions, showcasing Streax Professional’s diverse range of hair colorants and techniques. Highlights included the newly launched Funky Colour shades Zesty Yellow and Oomphy Orange, along with other vibrant and high-lift shades.

Live Haircut & Hairstyle Show on the Ramp

Live Haircut & Hairstyle Show
Live Haircut & Hairstyle Show

The packed arena witnessed innovative techniques and stylish looks from the Spectrum Collection. Live haircut and styling sessions showcased men’s cuts inspired by the Wolf haircut and textured ladies' disconnected layers. Hair styling highlights included the Vintage Wave up style and Cornrow with Hollywood waves.

Ramp Hairstyles

Models presented a variety of stunning hairstyles, such as beachy waves, glamorous high ponytails, smoothened waves, high-volume blown hair, and textured styles, highlighting the versatility and creativity of Streax Professional products.

Commitment to ExcellenceHeena Dalvi, Deputy General Manager – Technical Education at Streax Professional, concluded:

“Streax Professional's impactful presence at Professional Beauty India 2024 showcased our unwavering commitment to innovation and excellence in the haircare industry, solidifying our status as a leading and inspiring brand for beauty professionals.

About Streax Professional

Streax Professional, launched in 2004 by Hygienic Research Institute, is a brand synonymous with style and glamour in the salon industry. With innovative products tailored for Indian hair types, Streax Professional partners with over 40,000 salons in India and abroad, leading the professional segment with the widest distribution network.

About Hygienic Research Institute

Hygienic Research Institute Private Limited (HRIPL) is a prominent leader in beauty and personal care, specializing in hair care, skin care, and salon services. Established in 1957, HRIPL boasts a legacy of over 60 years, promoting brands like Vasmol, Streax, and Streax Professional. Committed to quality, innovation, and customer satisfaction, HRIPL operates globally, fostering growth and happiness. The company’s excellence is underscored by accolades such as Great Place to Work and Best Workplace for Innovation.

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