From old Chinese vases found in the attic to diamond-studded koala brooches to a bottle of old Cristal you can auction it all at Sotheby’s. Sotheby’s is the world’s fourth oldest auction house and was established in 1744 London and is named after its co- founder John Sotheby. Over the years Sotheby’s travelled west and established offices across America, with its headquarters at York avenue, New York. Under the ownership of Patrick Drahi Sotheby’s managed to open divisions across London, New York, Hong Kong and Moscow with its subsidiary businesses in the field of art storage, diamonds, institutions for Art and wine.
But let’s talk real estate here. Since 1976, Sotheby’s International realty destinations has spread over 1000+ offices in more than 70 countries worldwide. Built of centuries old estates, Sotheby’s provides a holistic luxury experience in terms of luxury realty. They do this with a vast network of exceptional agents called Sotheby’s Agents. The success of Sotheby’s auction house lead to a massive expansion in its international realty. It’s a brand that is known across the world for the remarkably distinct properties it holds. "With an international presence in 72 countries and territories around the world, Sotheby's International Realty is the preeminent global luxury real estate brand," said Brad Nelson, chief marketing officer for Sotheby's International Realty.
Sotheby’s vision to of using their immersive approach into a modern brand for its high profile clients to live luxuriously has always been a priority. They have always perceived it as a premium experience which is much more than just price. The agreement Sotheby’s as an auction house came into with Realogy in 2004 allowed them to expand in a franchise system. it allows each office in different locations of the world to operate independently. Sotheby's International Realty supports its affiliates and agents with a variety of operational, marketing, recruiting, educational and business development resources.
Also the affiliates benefit from the honourable name of Sotheby’s auction house.
It doesn’t matter if you want a plush beach estate in Turks and Caicos or a private villa in the heart of New York, Sotheby’s will cater to every requirement of the client. Their website is quite user friendly and has a variety of properties ready to be bought or sold. For more information, visit www.sothebysrealty.com.
Sotheby’s was pleased to announce that its affiliated brokers have achieved a sale of $ 150 billion in 2020 which was 30% more than the year before. This clearly signifies that 2020 changed the definition of home for people. They did this by accentuating the quality of property videos that replaced the private tours on websites and social media, providing access to anyone. Their YouTube channel grew over the course of pandemic proving that going digital early was a good decision. "As a leader in the luxury real estate industry, Sotheby's International Realty is able to anticipate trends," said the Chief Marketing Officer, Bradley Nelson. "Our priority remains to present listings in the best possible manner and to provide a superb end-user experience however buyers prefer to search for their new home. Virtual technology has been at the forefront of our marketing strategy for several years and comes as naturally to us as our commitment to high quality service."
Despite travel restrictions, Sotheby’s didn’t stop expanding internationally in key markets of Ukraine, Romania, Montenegro, and in Germany in Europe. In the Asia-Pacific region, the brand opened its first office in South Korea and expanded in the Caribbean and Latin American region with two new offices in Paraguay and Antigua & Barbuda.
As wealthy individuals sought after a second luxurious home, Sotheby’s international realty merely became a synonym for them. Sotheby’s International Realty started in 1976 as a real estate service for the discreet and wealthy clients of Sotheby’s Auction house. Today it has grown into a massive empire overthrowing its competitors.
Krisha Patel
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