Phantom Turns 100 - Rolls-Royce Unveils 'Goldfinger' Tribute at Villa d'Este

One-of-One Phantom Goldfinger Steals the Spotlight in Lake Como, Celebrating a Century of Motoring Royalty

In an extraordinary moment that married cinematic legend with unparalleled craftsmanship, Rolls-Royce Motor Cars revealed the one-of-a-kind Phantom Goldfinger on May 24, 2025, at the prestigious Concorso d’Eleganza Villa d’Este, Italy.

The unveiling honoured the 100th anniversary of Phantom, Rolls-Royce’s most iconic nameplate and a lasting emblem of influence and luxury.

Phantom Goldfinger: A Cinematic Statement in Gold

A Tribute to 007’s Golden Legacy

18- and 24-carat gold detailing throughout

Customised interior and exterior elements referencing Goldfinger locations and characters
Storytelling woven into every surface, inspired by the golden age of spy thrillers
The car stands as both a tribute and a transformation - taking cues from cinematic iconography while expressing the modern Bespoke language of Rolls-Royce.

A Gallery of Greatness: Artworks and Icons

Eight Decades, Eight Masterpieces

• The essence of a specific Phantom generation
• The artistic mood of the era it belongs to
• The global cultural influence of Phantom through the decades
• This artistic retrospective reminded guests of Phantom’s chameleon-like ability to evolve while remaining unmistakably Rolls-Royce.

Phantom V in the Parade: Power in Motion

The opening parade saw the appearance of a pristinely maintained Phantom V, one of the most politically and culturally iconic Rolls-Royce models. It served as a rolling reminder of Phantom’s enduring symbolism - a motor car of monarchs, presidents, artists, and icons.

Villa d’Este 2025: A Fitting Stage for a Legendary Nameplate

This debut wasn’t just a showpiece - it was a cultural event, part of a wider surge in luxury and design activity sweeping Italy in 2025.

Phantom’s Second Century: A Legacy That Leads

Emissions Disclosure:

Phantom Extended (NEDCcorr combined): CO? emissions – 345 g/km; Fuel – 15.1 l/100km (18.7 mpg)WLTP (combined): CO? emissions – 362–348 g/km; Fuel – 15.9–15.2 l/100km (17.7–18.6 mpg)