OBEETEE X Rukmini Neil Nitin Mukesh - Launch of the Amer Canvas Collection

May 2022 - OBEETEE Carpets, India's premier carpet manufacturer with a 102-year history, collaborated with Rukmini Neil Mukesh to introduce the Amer Canvas Collection at the OBEETEE studio in Worli.

The connections to the great city of Amer may be seen in the designs and patterns of this stunning summer collection.

The collection's brilliant colour palette makes it an ideal accent to Indian summer houses. With its classic Indian motifs and sophisticated elegance, the Amer Canvas Collection is an absolute must for bringing life into your house.

Rukmini Neil Mukesh and Angelique Dhama, CEO of OBEETEE Retail, hosted the dazzling launch event. In support of the occasion, Neil Nitin Mukesh and his whole family were there. The dinner was attended by Smita Thackeray, Rekha Chaudhary, Kavita Kerawalla, Sonali Verma, Rekha Sahay, Smita Jayakar, Shital Nahar, Nisha Jamvwal, Paresh Chaudhary, Shweta and Sangram Sawant, and other distinguished guests. It was definitely a one-of-a-kind event for a one-of-a-kind collection.

About OBETEE

OBEETEE, which was founded in 1920, is not only one of the oldest and biggest hand-woven rug firms in India, but also in the world. Over the course of a century, OBEETEE has earned an unrivalled reputation for its brilliance. With over 250,000 artists devoted to the manufacture of outstanding carpets, OBEETEE enjoys a community that ensures its continued survival and superiority.

Rashtrapati Bhavan, which contains two exquisite OBEETEE works, concurs with the indisputable originality and royal elegance of OBEETEE. In addition, several notable individuals have encountered and acknowledged the realm of OBEETEE over the years.

OBEETEE offers the best in-house rug-making skills in India, as shown by its cutting-edge dyeing facility and dynamic design division. 

Over 4,000 colorfast hues of wool are stored in their warehouse, which is continually updated with new patterns and textures. OBEETEE was the first firm to acquire the SA 8000:2001 Social Accountability accreditation.

The organisation gives back to the community in many ways. OBEETEE is by the people, for the people, and of the people, as seen by its support for children's education, women's vocational training, public health, and sanitation, as well as various ecologically sensitive endeavours.