OBEETEE and Anita Dalmia's Brilliant Partnership is Creating Magnificence

India, November 2022

OBEETEE, one of the largest handmade rug manufacturers in India and one of the oldest hand-woven rug companies in the world, collaborates with Anita Dalmia, a Delhi-based designer well-known for incorporating elements of Indian mythology and culture into her designs, to launch the "Farmhouse Chic" collection of carpets and rugs.

Anita Dalmia, founder of OBEETEE with HMSA Designs, introduces a new generation of art and design with their magnificent weaving.

This collection will be available on https://obeetee.com/ beginning _ November 2022.

Ms. Angelique Dhama, Spokesperson and Chief Executive Officer of OBEETEE Retail, commented on the partnership as follows:

"Since its start, OBEETEE Carpets has sought to produce a spectacular combination of traditional Indian features with modern aesthetics and design aspects. With Anita, we're incorporating the shimmer of blossoming flowers into these patterns, which breaks the enchantment by weaving into view and draws the attention away. The surrounds are an intricately woven tapestry of nature, musical instruments, and dedication."

Anita Dalmia, designer, stated of the collection,

"Through this collection, I've made an attempt to better workmanship by using new technological graphics in an effort to preserve these traditions. This collection consists of muted hues and tactile materials. This wonderful journey has been motivated by my Guru Sri Sri Ravi Shankarji and Indian culture. I wanted to incorporate my own personality, which reflects my image in the intricacies of my designs and appeals to homeowners."

Anita Dalmia, a renowned designer from Delhi, is well-known for her work in home décor and accessories. Her passion in design was started by her desire to remodel her space to express her individuality. In 2009, she founded HMSA Designs in response to this experience and her Guru's guidance.Anita has always endeavoured to combine parts of her Indian cultural influence into her creations in a manner that is aesthetically pleasing. Sonam Kapoor, Lemon Tree Hotel Bangalore, Mulberry Store, The Park Suryagarh Jaisalmer Hyderabad, and the Bangalore Times of India group are among her notable clientele.

Regarding OBETEE

OBEETEE, which was founded in 1920, is not only one of the oldest and biggest hand-woven rug firms in India, but also in the world. Over the course of a century, OBEETEE has earned an unrivalled reputation for its brilliance. With over 250,000 artists devoted to the manufacture of outstanding carpets, OBEETEE enjoys a community that ensures its continued survival and superiority.Rashtrapati Bhavan, which contains two exquisite OBEETEE works, concurs with the indisputable originality and royal elegance of OBEETEE. In addition, several notable individuals have encountered and acknowledged the realm of OBEETEE over the years.OBEETEE offers the best in-house rug-making skills in India, as shown by its cutting-edge dyeing facility and dynamic design division. Over 4,000 colorfast hues of wool are stored in their warehouse, which is continually updated with new patterns and textures. OBEETEE was the first firm to acquire the SA 8000:2001 Social Accountability accreditation. The organisation gives back to the community in many ways. OBEETEE is by the people, for the people, and of the people, as seen by its support for children's education, women's vocational training, public health, and sanitation, as well as various ecologically sensitive endeavours. Website - www.obeetee.in

About Anita Dalmia

Anita has extensive knowledge in the design profession. She holds a diploma in fashion and studied graphics at the American College of Applied Arts in Los Angeles. She has styled apparel, graphics, events, and photo shoots for several projects. She paints and has a flexible approach to creation. Her most recent unique endeavour is the production of highly personalised home accessories and furniture. Her passion in design began when she decided to redesign her space to reflect her individuality. This occurrence and her Guru's motivation inspired her to create HMSA Designs in 2009. Her choice of hues reflects the richness of Indian culture and customs.