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Luxury Food Industry Hit Hard By The Global Coronavirus Lockdowns

  • 10th Jul 2020
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Luxury Food Industry Hit Hard By The Global Coronavirus Lockdowns

Global demand for premium food brands like bluefin tuna and caviar has seriously plunged with most of restaurants being shuttered globally and many developed and developing economies sliding into recession amid the COVID-19 pandemic.

As serious lockdown measures to contain the outbreak flared-up a worldwide economic crisis, the luxury food industry could be among the most exceedingly awful hit since it hugely depends on cafés and top hotels for demand for luxury items from caviar to champagne.

Some of the gourmet food producers are tapping consumers directly to stay afloat, others have been compelled to cut yield as certain products have lost about a large portion of their value since the beginning of the year.

Jean-Marie Barillere, co-director of champagne makers' hall CIVC in France, said he trusted individuals would praise the easing down of lockdown with a bottle of champagne, yet anticipated that a troublesome year end is lying ahead.

"This is really a period that looks like a war time," he said.

Appointments information arranged by OpenTable, an online restaurant reservation administration, indicated a close to 80% year-on-year decrease in seated dinner at cafés in the United States, United Kingdom, Germany, Canada, Australia, Ireland, and Mexico this year.

Restaurants have been one of the hardest-hit divisions of the worldwide economy, Individuals are likewise less inclined to consume extravagant nourishments when stuck at home in the center of a health-crisis emergency and stressed over their monetary condition , or under clinical social distancing measures as restaurants revive.

Michel Berthommier, managing director of Caviar Perlita in southwestern France, said, "People will not want to taste a Chateau Petrus wine, a lobster or caviar under a bell jar." He added, "If you force people to eat in these conditions, they will prefer going to fast foods."

Premium nourishments is one of the most awfully hit divisions around the world, said Ole Houe, chief of warning administrations at agribusiness business IKON Commodities in Sydney. He said he did not expect a brief recuperation given numerous nations were in downturn.

Falling interest has just negatively affected the costs of luxury items.

In Tokyo, the cost of top quality wagyu meat cuts has fallen about 30% from last year , bluefin Tuna - considered the best in Japan - has dropped over 40% over last year, while costs of the popular 'Earl's melons' from Shizuoka have dropped by 30%.

Even Russia's top sturgeon breeding company, Russian Caviar House has been offering a 30% discount for its world famous Beluga hybrid caviar.

the firm's owner Alexander Novikov said, “Spring and summer are always low seasons for the caviar market, but if we compare this period with previous years, the sales in Russia are down 50%."

In France, caviar costs moped close to historic lows, champagne deals tumbled, while foie gras makers had to slice their production level to prop up costs.

Cifog, a foie gras makers' group, said eateries represent 40% of complete foie gras deals.

"Mid-March it felt like the sky had fallen on us," said Florian Boucherie. Boucherie produces 2 tonnes of foie gras per year in France.


A luxury enthusiast who is presently pursuing Masters in Global Luxury Goods and Services Management from MIP Politecnico Di Milano and SP Jain School of Global Management. Shaurjyadeep is deeply influenced by the way Europeans perceive luxury. He is a  proud alumnus of Don Bosco School who hai... read more


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