Luxury Brands That Are Going Fur Free
- 3rd Jul 2020
Humans have been using leather, wool, and fur for years and billions of animals are brutally slaughtered each year for the clothing industry. There is no excuse to wear FUR. Their fur belongs to them, and they need it more than you would for the sake of fashion. Are you so ugly, That you can’t wear your own skin?
Fashion should not mean torture, blood, death. There is nothing “natural” about clothing made from animals' skin or fur. In addition to causing suffering and deaths, the production of wool, fur, and leather contribute to climate change, land devastation, pollution, and water contamination.
#Be The Change
Thanks to the British Fashion Council‘s decision to ban animal fur from every fashion show during London Fashion Week. They continue to encourage designers “to make ethical choices when it comes to their selection of materials and supply chain.” This new wave of major brands championing sustainable fashion marks a great leap forward for fashion.
#Ethical and sustainable fashion
Ethical and sustainable fashion is an approach towards sourcing, manufacturing, and designing clothes that maximizes the benefits to the industry and society at large, at the same time minimizes the impacts on the environment.
Ethical means something that is morally right and acceptable.
Consumers’ concern for animal welfare is leading fashion brands, cities and countries to move away from animal fur. Macy’s, Bloomingdale’s, Gucci, Prada, Chanel, Coach, Burberry, Versace, Michael Kors, Armani, and are just some of the companies that have announced fur-free policies.
#Countries following the lead
In 2019, California became the first state in the nation to ban fur sales and manufacturing. Norway, Belgium, Netherlands, United Kingdom, and many other countries have banned fur production, and India banned fur imports in 2017. It’s clear that this unnecessary cruelty has no future in fashion.
#Prada is the latest high-fashion brand to join the growing list of fur-free companies
Prada has pledged to go 100 percent fur-free beginning with the brand’s spring/summer 2020 collection. They also believe by doing so they will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.
The Humane society went behind the scene to help the brand adopt a more ethical approach and implement changes.
Prada had clarified to CNN that the decision is limited to fur and that it will continue to sell leather and other products that are considered to be a by-product of the meat trade.
While PETA applauds Prada for dropping fur, it urged the brand to "follow in Chanel's compassionate footsteps by also removing cruelly obtained exotic skins -- including crocodile, lizard, and snake skins -- from future collections.
#GUCCI-The Game Changer
Gucci committed to stop using fur material in their collections, starting with the spring/summer 2018 collection and beyond.
"Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals," Gucci president and chief executive officer Marco Bizzarri said in a statement. The brand's Spring-Summer 2018 collection, which was shown at Milan Fashion Week in September was it’s first without fur. Remaining fur items were sold in a charity auction. Considering its many statement-making fur coats and staple fur-lined mules, the announcement is a pretty big move for the Italian fashion house.
One of the very early adopters of the cause is Calvin Klein, which stopped the use of fur designs in 1994.
#Tommy Hilfiger, Ralph Lauren
Both went fur-free in 2007.
#The fur-free luxury brand alliance includes:
- Phillip Lim
- Bottega Veneta
- Calvin Klein
- Diane Von Furstenberg
- Giorgio Armani
- Hugo Boss
- Jimmy Choo
- Kate Spade
- Maggie Marilyn
- Maison Margiela
- Michael Kors
- Ralph Lauren
- Stella McCartney
- Tommy Hilfiger