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Italian Luxury Fashion Brand Ferragamo Reintroduces One of the World's Most Desired Handbags

  • 18th May 2022
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Italian Luxury Fashion Brand Ferragamo Reintroduces One of the World's Most Desired Handbags

Almost a quarter of a century ago Ferragamo introduced the ultimate It bag, the Top Handle.

Fiamma Ferragamo, the daughter of Salvatore Ferragamo, designed the bag, which features an A-line silhouette, a top handle, and a front flap with a Gancini clasp. It has become an emblem of the luxury fashion brand. This year, Ferragamo refreshes the Top Handle bag with an array of new hues, a distinctive clasp, and great attention to detail.

Image Courtesy: ferragamo.com

Top Handle is crafted from excellent leather that has been meticulously chosen, treated, and sewn. There have been several experimentation with materials over the years, with limited editions that have made it a collectable piece of art: wood, plexiglass, wicker, floral appliques, and even environmentally friendly cork.

Image Courtesy: ferragamo.com

The bag's detachable and adjustable strap allows it to be carried in the hand or slung over the shoulder, making it suitable for the continual mobility of contemporary life. Its Gancini-shaped hinged fastener mixes the fashion house's logo with simplicity, making it immediately recognised and attractive. The Top Handle bag is available in a variety of hues (Red, Beige, Camel, Green, Magnolia, etc.) and is as distinctive as the lady who carries it, who imparts her own personal touch.

Image Courtesy: ferragamo.com

To introduce the bag, Ferragamo has launched a digital advertising campaign. A collection of photographs and a movie incorporate polished sculptural elements into the brand's visual lexicon.

"The bag softly reveals itself, like its bearer, and establishes an intimate relationship between every woman and every woman."

Source: ferragamo.com



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