International Fashion Label Mr & Mrs Italy And The Eight Capsule Strategy

  • 5th Oct 2020
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International Fashion Label Mr & Mrs Italy And The Eight Capsule Strategy

Globally acclaimed, Italian luxury fashion label Mr & Mrs Italy is introducing a fresh and unheard of merchandising and business plan. The trend in the fashion industry has generally been to bring forth around 2 principal fashion collections in a given year. Most of the fashion labels across the world follow this formula in a small or big way.

However Mr & Mrs Italy has planned to reveal around 8 capsules that have been conceptualized and designed in association with myriad international superstars. Also each of these eight capsules is unique and would be marketed in some very interesting manner.


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Author

Janvi Gandhi

Janvi Gandhi, also the head of Fashion Operations and Social Media Manager at Luxuryabode.com is an avid luxury enthusiast herself. Being from multiple backgrounds like engineering, Fashion Design, and management, she brings a different perspective on the table. She is a part-time fashion blogger, p... read more


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