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Inside the Dream is The First Documentary to Uncover Behind-The-Scenes Mysteries of Bulgari High Jewelry
- 26th Sep 2022
Bulgari has opened its doors for "Inside the Dream," the first documentary to go inside the inner workings of a luxury jewellery firm. The film, directed by Matthieu Menu and produced by Terminal9 Studios, had its international debut at the Toronto International Film Festival, where Bulgari is a partner, and is accessible on Amazon Prime Video in 100 countries across the globe.
The film follows Bulgari Jewelry Creative Director Lucia Silvestri as she navigates a realm of exquisite handmade workmanship and magical creative insight. Surrounded by the splendour of Rome, the Eternal City, which has always served as an endless source of inspiration for the Italian Maison, the video exposes the secrets behind the creation of a High Jewelry masterpiece.
The camera catches each step of the trip, from the selection of rare stones in Jaipur, India, through the idea of one-of-a-kind pieces in Bulgari's headquarters in Rome, to the mastery of workers in the Maison's factory in Italy. In this never-ending pursuit of enchantment and wonder, each stage exposes the distinct abilities and skills that come into play.
The documentary also highlights the ultimate function of a gem, which is to accentuate the wearer's attractiveness. Here, Bulgari's raison d'être is inextricably connected with vibrant and varied women like Zendaya and Priyanka Chopra Jonas, Italian fashion star Chiara Ferragni, singer Lalisa aka LISA of BLACKPINK, and supermodel Lily Aldridge.
From fantasy to magnificent reality, the video depicts a tale of romance inspired by savoir-faire and awe-inspiring beauty.