I Am A Fan - Alia Bhatt is First Indian Cinema Star To Feature in The Mandarin Oriental Hotel Group's Global Campaign

Hong Kong, 3rd of October, 2022 

Alia Bhatt, five-time winner of India's Best Actress Award, is the newest celebrity fan to be featured in the world-famous advertising campaign "I'm a Fan" by Mandarin Oriental. Recently, the actress secured a slot in Netflix's Global Top 10 films as well as the lead role in a major international Hollywood production, Heart of Stone, which will debut in 2023. The commercial effectively mixes the well-known brand image of Mandarin Oriental, the fan, with international celebrities, including 10 Oscar winners, who stay at the Group's hotels. In appreciation for their support, the Group pays to the charity of each celebrity's choice. Alia has selected the Salaam Bombay Foundation, a youth-focused humanitarian organisation.

Alia has garnered over 25 prizes since her acting debut less than a decade ago, and in 2022, three of her films will rank among the top five highest-grossing Indian films. Darlings, her debut film as a producer, was released as a Netflix original, starring her, and became the second most-watched non-English content on Netflix internationally in less than two weeks. She founded Ed-aMamma, a line of ecologically conscious children's clothing, to instil in them a love of nature. In less than two years, it has become one of India's most popular children's clothes firms. Alia has over 70 million Instagram followers and is among the top five most followed in India. She has been featured in the Forbes 30 under 30 list of young superachievers and the latest TIME100 Impact Awards

Bhatt is married to one of India's most popular actors, Ranbir Kapoor. Brahmastra Part 1: Shiva, their first film together, premiered in India with the largest opening for a non-holiday movie. The couple is expecting their first child shortly. Alia's favourite hotel in New York is the Mandarin Oriental because "it is in one of my favourite neighbourhoods."

I have fond memories of my time spent at one of my favourite restaurants in one of my favourite cities, which has breathtaking views of the park and cityscape, delectable food, and kind service.

"Our well-known ad continues to send a strong message about the Group, its increasing global reach, and its growing international fan base. Andrea Newman, global vice president of brand for Mandarin Oriental Hotel Group, said, "We are delighted to have Alia as our newest brand ambassador, and our first from India." We were able to fulfil our aims by focusing on celebrities who are true fans of Mandarin Oriental, experts of their craft, and discerning in their choices and who present our properties in a creative and enticing way."

Alia's posters will be shown at airports in Doha, Geneva, Istanbul, Tokyo, Los Angeles, Madrid, Milan, and Paris throughout the months of October and November. In addition, a promotional campaign will be undertaken across November and December in Asia, Europe, and the United States.

The Mandarin Oriental fans include iconic names like Morgan Freeman, Adam Scott, Helen Mirren, Dev Patel, Lucy Liu, Cecilia Bartoli, Sir Andy Murray, and Stanley Tucci. Their whole list of fans may be viewed on their website. Alia Bhatt is among the celebrities whose video interviews have been posted on the Group's website.

mandarinoriental.com

Mandarin Oriental Hotel Group

The award-winning Mandarin Oriental Hotel Group owns and manages some of the most exclusive hotels, resorts, and residences in the world. In 24 countries and territories, the Group operates 36 hotels and eight homes, each of which embodies the Group's oriental heritage, local culture, and unique design. Mandarin Oriental is a member of the Jardine Matheson Group and has a healthy pipeline of forthcoming hotels and residences.