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Here is What These Brands Are Contributing Towards Pride Month 2020

  • 4th Jul 2020
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Here is What These Brands Are Contributing Towards Pride Month 2020

Take a look at what some of our favourite brands have dropped this June, in honour of Pride month 2020.

1. Pride 2020 by Versace

Versace, yet again, has managed to capture our heart and the cash from our wallets, by launching a simple and chic capsule collection to celebrate Pride month this year. The collection includes everyday essential wear like leggings, tank tops, sports bras, women and men’s undershirts, etc. Taking into consideration the lockdown which has kept us indoors, Versace’s drop is curated keeping comfort in mind. When styled right, these pieces are versatile in nature. They can be worn at home and make a statement for the outdoors, both, at the same time.

A portion of the sales made by Versace USA are directed towards Pride Live, and in Europe, a portion of these sales are directed towards Arcigay. Purchasing pieces from this capsule collection go towards creating a more inclusive and equal world with full transparency.

2. Enamoured (with pride) by Marc Jacobs Beauty

Who assumed that shiny lips could also reflect upon a shiny soul? Marc Jacobs has launched a new lip gloss during this Pride month in tribute to the LGBTQ+ community. Purchasing this product helps in funding 2 organisations namely, Sage - dedicated to improving the lives of LGBTQ adults and Le Refuge - an organisation that prevents the isolation and suicide of LGBTQ+ youth by providing shelter andsupport.

Infused with Kahai oil and Vitamin E, this product is priced at $29 and comes in 5 different shades that are worn most often.

3. Watch straps and watch faces by Apple x Nike

It’s been a couple of years since Apple has been celebrating pride month by launching rainbow coloured bands but this year’s is special because of its collaboration with the infamous sports brand - Nike. Supporting LGBTQ organizations such as GLSEN, PFLAG, The Trevor Project, Gender Spectrum , The National Center for Transgender Equality, and ILGA World , Apple and Nike have launched this move together. Apple dreams of an equal and simpler, more minimalistic world, just like their designs.

Launching watch bands and watch faces of 2 different types, material in rubber, retails for $49 each.

4. BeTrue by Nike

It’s been an active 8 years of the launch of Nike’s BeTrue campaign, which is directed towards the support towards LGBTQ+ community. This year they cater to over 20 different organisations in support of the same. This capsule collection features 7 items, one of them being quite unconventional - a Nike Pride month gift card that can be gifted via email within 24 hours. The campaign features athletes from all across the globe with a LGTBQ sexual preference and a motivational quote series about success and fearlessness. A very classic Nike move.

5. #ProudInMyCalvins by Calvin Klein

Calvin Klein is one amongst the first brands, who have publicly announced their opinion stating “ Unequal is Unacceptable. Black Lives Matter ”. You can trust that this brand has evolved it’s ethos from the stereotypical slim fit bikini figure to coloured, curvy and bold. This Pride months merch drop includes an iconic series of unisex apparel and underwear. This includes crewneck t-shirts, scoop neck tank tops, multipack low rise trunks and logo boxer briefs to modern cotton bralettes, bikinis, thongs and more. All funds raised go to helping the organisation - OnePulse in their mission to support the LGBTQ community.

6. Diesel for Successful Loving by Diesel

One word, bold. Diesel has never failed to put across this message. They celebrated the unfollowing of 14,000 homophobic followers on Instagram once their pride campaign was put up. To acknowledge this act, they publicly made a statement saying “ We’ve taken pride in our beliefs for 40+ years & we believe in #pride . For those who don’t, including the 14,000 followers who’ve left us in the last week.... bye bye! ”
Brands that take a stand against wrong doings of social misogyny have our hearts! Diesel has launched 2 full blown active campaigns this 2020 to push forth their message and sales.

This capsule collection includes a variety of 49 pieces in total including exclusive beachwear, tees, underwear, and casual accessories with the iconic Diesel for Successful Loving print.

7. From Puma with Love by Puma

On a more interactive note, Puma has collaborated with their brand ambassador Cara Delevingne, who has promised to interact with Puma’s audience by engaging fans through exciting giveaways, surprise digital hangouts and social media activities, teaming up with TikTok’s #OneCommunity Live programming for a Pride discussion. She also happens to be the owner of The Cara Delevingne Foundation who Puma will be donating to. Additionally, they are donating a part of these funds to The Giving Back Fund, GLAAD, The Trevor Project and Mind Out. Cara has kept comfort in mind while designing the collection. She tells Vogue, “I love the sandals, right now it’s just so easy and lovely to wear something you can slip on. “I’ve been wearing [the collection] a lot because it’s all so comfortable—especially for workouts.”

This range features everyday casuals - 3 piece lineup of brightly colored loungewear, shoes, and hoodies. Perfect for the current situation we are in.

8. All Types Of Love by Reebok

Featuring real people and real life stories of LGBTQ activists and influencers, Reebok made its way through by selling the concept of being raw and honest.

Reebok’s special Pride month “ All Types of Love ” and “ Proud Notes ” campaign is a genuine love letter marinated in their apparel, footwear and stories of souls who are fighting for a change in society.

The collection includes merch with prices ranging from $20 for t-shirts and all the way up to $100 for the more technically advanced shoes designed for running. All LGBTQ inspired soft pastel colours, the perfect comfort x fashion statement you can make this summer.


"City nights, friendly chatters and a glass of rosè is what nurtures the best conversations about fashion, most of which I pen down the next morning."Born in India and  raised in Dubai,  Vama Kothari could double as  your next door fashion critic. She keeps a keen interest in e... read more


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