Blog Fashion  | NEWS  | Germany

German Label Hugo Boss Unveils First Boss Flagship Store in High-Fashion Shopping at Ginza, Tokyo, Japan

  • 1st Jul 2021
  • 1730
  • 0
German Label Hugo Boss Unveils First Boss Flagship Store in High-Fashion Shopping at Ginza, Tokyo, Japan

German Label Hugo Boss Unveils First Boss Flagship Store in High-Fashion Shopping at Ginza, Tokyo, Japan. This move should surely help it get a strong foothold in the Japanese high fashion market.

The two-floor store spans a total of 480 square metres and carries the brand’s full-line up of products and collections for both men and women as well as the exclusive Boss Made To Measure tailoring offer.

The store features the brand’s latest interior concept including white suspended back wall panels that give the impression of a floating wall, and freestanding furniture with cubic and solid shapes.

The store also features integrated digital media walls on the façade and in the store which show branded content as well as the latest videos and campaign footage.

A dedicated capsule collection featuring a unique print will be available exclusively in Japan to mark the opening of the new store and will include hoodies, shirts, shorts and slides for a limited time only.



WRITTEN BY

Founder and CEO of Realspace Assets LLP, a seasoned industry hand with hands on work experience of more than 15 years’ in real estate. He has also managed to put in place a highly organised core team consisting of deal makers, real estate marketing professionals, computer programmers, web desi... read more


Comments

Add Your Comment
3abhk