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A Tribute to Ethical Fashion: Back to the Roots, Jaipur - Grassroot by Anita Dongre

  • 9th Dec 2022
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A Tribute to Ethical Fashion: Back to the Roots, Jaipur - Grassroot by Anita Dongre

The ecological and ethical fashion effort Grassroot by Anita Dongre was created by the famous Indian fashion designer. It employs design to preserve India's vanishing handmade traditions while benefitting rural craftsmen economically.

This is a tale of fresh starts and ancient memories. A voyage full of the familiar that evokes a feeling of connection, warmth, and caring. This collection is a tribute to a period when life was simple and everyone fit in.

Inspired by the stories of Jaipur and rendered in magnificent block-printed Dabu, it aims to reconnect us with our true selves. Each item is a tribute to the essence of our tales and origins.

About Grassroot

The brand Grassroot supports ethical clothes.

The clothing are manufactured in close cooperation with Indian craftsmen in an effort to empower them and provide them with a means of subsistence. Grassroot might be a starting point if you wish to be a part of the kinder, more sustainable fashion movement.



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Namrata is a web and graphic designer with a strong urge to learn and grow every day. Her attention to details when it comes to coding web pages or creating materials for social media uploads or adding that extra flair to blogs has been commendable. She pours her spirit into any work that she undert... read more


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