A Third NFT Drop Extends Lamborghini's Foray into The Web3

Sant'Agata Bolognese - Automobili Lamborghini, in conjunction with NFT PROTM and INVNT.ATOMTM, has embarked on a virtual adventure that begins on the Moon, traverses Space, and continues in famous destinations across the globe, after its two previous successful NFT initiatives.

Super sports vehicles manufactured by Lamborghini will be shown prominently in locations that travellers may visit and explore, accumulating new NFTs each month until March 2023. The collection consists of four NFTs issued each month for four consecutive days and will only be accessible for 24 hours. The fourth NFT will be produced in a limited run of 63 pieces. At the very end of the campaign, only those who have bought all monthly NFTs will get a special NFT, either the three standard NFTs or the three regular plus the limited edition.

Those who buy two entire monthly collections will get a digital artwork created by the Lamborghini Centro Stile for "The Epic Road Trip" campaign as a reward for their devotion throughout the campaign. Those who have finished their first four months of acquisitions will be invited to a special visit of the Sant'Agata Bolognese headquarters.

Automobili Lamborghini has always been in the lead since its founding in 1963, as shown by the fact that its super sports vehicles remain the protagonists in the fantasies of youngsters and adults worldwide. Using NFTs to enter the virtual world of contemporary collecting is the obvious translation and progression of this idea. - Christian Mastro, Marketing Director of Automobili Lamborghini NFTs are the fresh, unorthodox, and unique concept, opening the way for a new form of expression among younger generations.

Fans of Lamborghinis and cryptocurrencies will be astounded by this next sequence of drops, which culminates in a very spectacular revelation in March of next year. We are excited to continue our collaboration with Lamborghini by delivering this really rare NFT collection. – Christian Ferri, chief executive officer of NFT PROTM

The first set of four NFTs will be posted on nft.lamborghini.com beginning on August 8, 2022.